Segment Marketing Manager
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1 - 0 years
Not Disclosed
Salary Not Disclosed
Any Nationality
Male
1 Vacancy
Job Description
- Plan and execute the Large Screen strategy according to the company’s & individual segment objectives.
- Strategic management and development of the large screen product portfolio, offering & lifecycle management for large screen.
- Work with Sr. Director and lead the large screen budgeting, business & Roadmap planning.
- Be product owner for large screen throughout the life cycle. Conduct multi-year product planning to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy.
- Full P&L ownership of large screen product portfolio
- Initiate customer insight and market research for supporting business objectives.
- Lead requirements, build the brief for the Market Research projects and get it approved by Senior Director.
- Market Analysis: assess market and customer dynamics and incorporate into offer development and lifecycle activities.
- Work with Senior Director to Develop and implement the large screen Business Plan & Yearly Activity Roadmap.
- Responsible for subscriber target, acquisition & revenue for the small screen segment.
- Manage data ARPU development through strategies and tactics built on and using segmented offering, penetration, usage, recharge, bundling, packs, pricing, etc.
- Use Customer Segmentation for the Segment as per customer value segmentation, Customer behavioral segmentation, Customer life cycle segmentation & Customer Value migration.
- Develop compelling data positioning and value proposition and selling tools. This can be for acquiring new customers, as well for existing base to enhance revenue. Develop business plans and product positioning in the marketplace.
- Build & execute Engagement Documents & business cases for any new product or promos for large screen product as per the roadmap.
- In sync with Snr director set the scope & objective for the large screen segment, schedule in financial terms of segment-related activities with the purpose to secure necessary operational involvement and resources from that particular Function.
- Accountable for revenue /recharge attainment with profitability and success of large screen product or group of products through development and execution of comprehensive marketing plan.
- Set quality KPIs and drive sales to achieve quality customers.
Employment Type
Full-time
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
