Perform Market research and analysis of consumer behavior and trends to improve planning.
Plan and execute of Ecom marketing activities including and not limited to: Brand launches - new arrivals push/ best sellers pull. - Promotional plans - Calendar events and activations - Edits/ curated content.
Responsible for ecom Platforms dress up and updates as per ecommerce/ marketing plans.
Streamline content creation by liaising with creative: deliver briefs, follow up on requests, and ensure optimal size, format, and language.
Play a key role in edits & catalogue shoots from planning phase to actual launch on website as well as other channels.
Manage master-data sheets and visuals for new launches. - Provision of best-seller/ new arrivals lists.
Ensure stock availability especially for new launches and long promotional periods.
Brief VM executives on how activations/ rollouts should be plugged on the website including: url creation- placing banners + refreshing banners – boosting products.
Coordinate with SEO & content quality assurance team on the optimization of all created website content.
Assist in reflection of ecom plan & activations on multiple channels such as: CRM – performance marketing – social media.
Follow up with legal team in multiple countries on issuing of permits for promotional periods up to the MOC standards per country.
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