Marketing Manager
Posted on :
10-08-2024
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Monthly Salary
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Salary Not Disclosed
Posted on :
10-08-2024
Job Description
Marketing Manager
Location: Remote. Preferred but not required locations: FL WA DE AZ OK MN OR DC
Reports To: Executive Director of Operations
Position Type: FullTime
About Integrative Nurse Coach Academy (INCA)
At the Integrative Nurse Coach Academy we cultivate the future of healthcare by bridging traditional nursing practices with holistic wellness. Our unique programs empower nurses to transform patient care through a comprehensive mindbodyspirit approach fostering individual growth and societal wellbeing. We inspire compassionate healers leaders and advocates for a healthier world through our evidencebased and holistic courses.
Job Overview
We are seeking a dynamic and experienced Marketing Strategist to join our team. This role will be instrumental in developing implementing and managing marketing campaigns that promote our programs and enhance our brand awareness. The ideal candidate will have a strong understanding of HubSpot including email campaign management automation and workflows. They will collaborate closely with our Social Media Coordinator and PPC team to drive engagement conversions and growth.
Key Responsibilities
Strategy Development:
Develop and execute comprehensive marketing strategies across all channels to promote INCAs courses and programs.
Conduct market research to identify trends opportunities and competitive landscape.
Develop the marketing budget for leadership approval and manage the budget throughout the year. and nbsp;
Define target audience segments and create personalized marketing plans for each.
Identify lead objections and target these with unique nurturing campaigns to address their objections. and nbsp; and nbsp;
Implement new strategies for the sales team to efficiently respond to and close leads.
Create maintain and strengthen the organizations overall brand through all media channels.
Campaign Management:
Plan execute and manage multichannel marketing campaigns (email social media content marketing SEO PPC etc.).
Utilize HubSpot to create and manage marketing workflows email campaigns automations and lead nurturing strategies.
Monitor and analyze campaign performance metrics to optimize and improve results.
Collaborate with the Social Media Coordinator to ensure cohesive and effective social media campaigns.
Work closely with the PPC team to coordinate and optimize paid advertising efforts.
Email Marketing and Automation:
Design and implement effective email marketing campaigns using HubSpot.
Create and manage automated workflows to enhance lead nurturing and customer retention.
Analyze email campaign performance and make datadriven improvements.
Content Creation:
Manage and develop new content briefs for courses
Collaborate with content creators to produce engaging and relevant content for various marketing channels.
Ensure all content aligns with INCAs brand voice and messaging.
Data Analysis and Reporting:
Use HubSpot analytics to track and report on the effectiveness of marketing campaigns.
Provide regular reports and insights to the Executive Director of Operations.
Maintain the Marketing Dashboard for all marketing metrics daily weekly monthly quarterly and annually as applicable for the leadership team.
Make datadriven recommendations for future marketing strategies.
Collaboration:
Work closely with the sales and program development teams to ensure marketing efforts align with business objectives.
Collaborate with external partners and vendors as needed.
Perform other tasks and assists company leadership as assigned.
Qualifications
Education and Experience:
Bachelors degree in Marketing Business Communications or a related field.
Minimum of 35 years of experience in marketing strategy and campaign management.
Proven experience with HubSpot is required.
Skills and Competencies:
Strong understanding of digital marketing channels and best practices.
Expertise in email marketing HubSpot automations and workflow management.
Excellent analytical skills with the ability to interpret data and make informed decisions.
Exceptional written and verbal communication skills.
Creative thinker with a strategic mindset.
Ability to work independently and as part of a team in a fastpaced environment.
Strong project management skills with the ability to manage multiple projects simultaneously.
The Integrative Nurse Coach Academy is an equal employment opportunity employer. We consider individuals for employment based on their skills abilities and experience. We thrive to attract and hire a strong talented and diverse workforce prohibiting discrimination based on race color religious or political beliefs age nationality physical mental or developmental disability gender sexual orientation.
DISCLAIMER: This job description is a summary of the primary duties and responsibilities of the job and position. It is not intended to be a comprehensive or allinclusive listing of duties and responsibilities. Contents are subject to change at managements discretion.
Employment Type
Full Time
Key Skills
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