Communications Specialist

David Kennedy Recruitment is working with an awardwinning multilicensed broker who offers online CFD trading on FX crypto oil metals shares and indices andseeking to onboard a Communication Specialist.

The communications specialist focuses on engaging our clients based on certain actions they take and through different mediums. This is achieved by understanding the sales funnel and customer journey in the CRM building target lists creating emails and nurturing these leads through written communication.

• Position:Communications Specialist
• Work model and location: Limassol Cyprus (Hybrid)
• Employment type: Fulltime

DUTIES AND RESPONSIBILITIES:

• Take ownership of email and marketing communication automation software
• Run and control customer journey segmenting users building eventbased campaigns aiming conversion & retention rates optimization.
• Collaborate with relevant team members/departments to set up and perfect full customer journey tracking and analytics; consistently introduce new segments and events.
• Constantly create and A/B test customer journeys and email elements to maximize open rates user conversion and retention.
• Create build and launch email/sms/mms/inapp etc. campaigns analyze and report their performance.
• Analyze customer behavior in the product through data analysis tools and adjust automated communications accordingly.
• Copywrite and edit texts used for building messages and coordinate translations for multilingual campaigns.
• Build HTML/CSS of emails and inapp messages
• Collaborate with Business Development Product Market Analysts IT and other departments on common projects.
• Stay abreast of the latest industry trends; Proactively research and suggest new approaches campaigns and tools to improve the Companys success.

REQUIREMENTS:

• Proven work experience as a Communications marketing manager
• Excellent knowledge on English (C1)
• Hands on experience with HTML and content management systems
• Proficiency in marketing automation technology
• Knowledge of SEO/SEM and Google Analytics
• Familiarity with analytical and database tools
• Excellent written communication and copywriting skills
• Strong project management skills
• An ability to work with tight deadlines.
• Strong understanding of ESPs

Nice to have:

• Jira or similar project management tools
• Email templating
• WhatsApp