CRM Lead

CRM Lead (Remote Reading United Kingdom)

Our client is a pioneering tech company that is revolutionising the retail sector in Africa by offering a unique doortodoor delivery app. They are now seeking a CRM Lead who will set and monitor marketing strategies that will foster profitable longterm relationships with clients.

Role Purpose

In this role you will own the entire CRM function for our client all the channels (email push SMS etc) segmentation data analysis and work with a diverse marketing team based across the globe. You will coordinate with the Head of Marketing & Growth to boost the companys market presence and increase customer engagement.

To be successful in this position you should have solid experience with Customer Relationship Systems Marketing automation customer life cycle stages and KPI metrics. You should also be able to identify new opportunities and proactively address customer concerns. Ultimately we want you to increase revenues and achieve business goals by building a customeroriented company.

Responsibilities

• Monitor relationships with existing customers through CRM systems
• Ensure the CRM system provides an effective sales funnel
• Develop and implement marketing techniques that will drive new customers
• Set specific life cycle marketing strategies to retain customers
• Plan manage and measure multichannel marketing campaigns
• Suggest new methods to address customers needs
• Track marketing metrics and trends like clickthrough rate and conversion rates
• Assist with organizing promotional events to reach prospective customers
• Review and select CRM software that meets our companys needs
• Conduct market research to follow trends and competition

Qualifications

• Proven work experience in a marketingrelated role
• Solid background in customer acquisition or customer life cycle strategies
• Technical expertise in CRM and analytical systems
• Knowledge of online marketing methods and best practices
• An ability to manage marketing projects endtoend
• Strong communication skills along with a customeroriented attitude
• Strong analytical skills
• Fluent English is a must.
• Experience in ecommerce or mobile apps is a big plus
• BSc in Marketing or relevant field

Remote Work :

No