Conversion Rate Optimization CRO Specialist

At Picnic were revolutionizing the way people buy groceries with our innovative and sustainable apponly service. We do almost everything inhouse developing cuttingedge technologies and processes to ensure we continue to grow rapidly without missing a beat. If youre a passionate CRO Specialist were offering you the opportunity to join the diverse team at our Amsterdam HQ and make a real difference in our scaleup environment.

In a nutshell

As a CRO Specialist at Picnic you will play a pivotal role in optimizing our websites performance and enhancing user experiences. Youll be actively involved in driving website conversions through strategic initiatives and datadriven decisionmaking. This position allows you to apply your handson experience to craft creative solutions ensuring our digital presence is as effective and engaging as possible.

What youll do

• Increase Website Conversion: You will be responsible for improving website conversion rates by identifying and implementing key initiatives. Running A/B tests and making datadriven improvements to optimise conversion paths should come naturally to you.
• User Experience Optimization: Continuously analyze user behavior and feedback to identify opportunities for enhancing the user experience. Implement changes to make the website more userfriendly and effective in increasing conversions.
• Collaboration with Stakeholders: Serve as the primary contact for all websiterelated issues. Collaborate closely with various stakeholders including the employer branding team web team and recruitment operations to align website content and functionality with business goals and user needs.
• Performance Monitoring and Reporting: Monitor website performance metrics and prepare regular reports. Use datadriven insights to inform decisionmaking and highlight the impact of implemented changes.
• Handson Implementation: Actively involved in executing changes directly on the website. This includes updating content tweaking design elements and making technical adjustments to enhance user experience and conversion rates.

About you

• Experience: 13 years in CRO or a related field.
• Strong Communicator: Able to collaborate effectively with various stakeholders including employer branding web teams and recruitment operations.
• Structured and Analytical: Skilled in data analysis and translating insights into actionable strategies. Proficient in running experiments interpreting results and managing projects efficiently.
• Technical Skills: Proficient with CMS web analytics tools (e.g. Google Analytics Google Search Console) A/B testing tools (e.g. Optimizely VWO) and basic HTML/CSS. Capable of making direct website changes and troubleshooting issues.
• UserCentric: Focused on understanding and meeting user needs to enhance website experience and conversions.
• Proactive: Always seeking to improve the website keep up with industry trends and implement innovative precise solutions for better engagement and conversions.

Picnic Perks

Every expert was once a beginner! Youll get plenty of opportunities to challenge yourself and grow including the Picnic Tech Academy Lunch & Learn sessions and tailored soft skills training. We also offer free professional weekly language courses

Make a difference Youll work in an awesome startup environment with the freedom to drive your own projects and create a visible impact. Our fully electric vehicles and sustainable business model mean youll also be contributing to making the world a better place!

Teamwork makes the dream work With more than 80 nationalities across 3 countries youll be part of a diverse company with plenty of cool stuff to get involved with from board game evenings to afterwork drinks to our company ski trip and more!

You are what you eat Youll get freshly prepared healthy lunches and snacks (with plenty of vegetarian vegan and halal options). Coffee snob Dont worry our amazing Picnic barista has you covered

Stay healthy Mental health is important. As well as having the option to speak with Picnic colleagues who act as confidential advisors our collaboration with OpenUp gives you easy access to professional psychologists along with workshops and materials. There are plenty of sports communities and events to get involved with from tennis to yoga to climbing!

Attractive package We offer competitive compensation and a pension plan that looks out for your future self as well as 25 vacation days per year so you can recharge your batteries

Worklife balance Where possible we like to enable people to work in ways that suit their working styles which is why we have a hybridworking model.