Email Marketing Specialist

Title: Email Marketing Specialist

Type: Fulltime

Terms: Onsite

Location: Only considering applicationsbased in Cape Town South Africa

Who are we

RoomRaccoon was founded by Nadja Buckenberger and Tymen Van Dyl in 2017 with a mission to redefine hotel operations through our allinone hotel management system.

Our diverse team of 110 professionals spread across 5 offices worldwide serves 2000 clients across Europe USA and Africa. Our benefits include equity formal training budget allowance annual hotel allowance as well as birthday and Xmas vouchers.

Interested Keep reading on!

Tasks

What we need

Youll be responsible for managing our CRM system (HubSpot) to optimize our sales and product marketing funnels nurture leads upsell clients and ultimately drive revenue growth.

You will report to the head of demand generation. This role requires collaboration with several teams across 11 markets.

What will you be doing

• HubSpot Master: Youll be the goto person for all things HubSpot within our sales and marketing team. This includes configuration customization data management and ongoing optimization.
• Lead Management Champion: Youll own the lead nurturing process creating targeted email campaigns and workflows within HubSpot to keep leads engaged and move them through the sales funnel.
• Content Crafter: Youll collaborate with the sales and marketing teams to develop compelling email content for lead nurturing outreach and other sales communications.
• Data Detective: Youll analyze CRM data to identify trends and opportunities generate reports and provide insights to improve sales marketing and content performance.
• Process Pro: Youll develop and maintain best practices for using HubSpot within the sales & marketing team ensuring everyone is maximizing its capabilities.
• Collaboration Catalyst: Youll work closely with the sales and marketing teams to ensure alignment and effectiveness across the customer journey.

Requirements

• Non Negotiable: Minimum 4 years of experience working with CRM systems preferably in a B2B SaaS environment.
• Proven experience using HubSpot for sales marketing automation and reporting.
• Strong understanding of lead nurturing best practices and the ability to create targeted email campaigns.
• Strong understanding of upselling best practices and the ability to create targeted email campaigns and marketing automation.
• Excellent written and verbal communication skills with the ability to craft clear concise and engaging content.
• Analytical mind with a passion for datadriven decisionmaking.
• Ability to work independently and manage multiple priorities effectively.
• Strong organisational skills and a meticulous attention to detail.
• Bonus: Experience with marketing automation platforms beyond HubSpot.
• Bonus: Proven track record of success in a salesfocused CRM environment.
• Bonus: Understanding of B2B sales methodologies