NPD Manager

Identify consumer and market trends to determine new product opportunities and present

Interact with the Key Stakeholders to develop a product lineup specifications pricing competitive analysis and product launch timeline.

Develop and implement a comprehensive brand strategy from product portfolio lens that aligns with the companys overall business objectives

Own drive and deliver the brands P&L goals in collaboration with the channel heads for all the key launches.

Oversee the management of the product portfolio including product development innovation and lifecycle management.

Conduct market research and analysis to identify consumer trends market opportunities and competitive threats. Use datadriven insights to inform brand strategies.

Collaborate with crossfunctional teams including Sales Product Development Supply Chain and Finance to ensure alignment and support for brand initiatives.

Define and track key performance metrics to measure the success of brand initiatives on product portfolio.

Ensure the product quality of current portfolio is in line with the consumer expectations

Managing the variants and pack sizes with channels team and ensuring timely delivery

Lead packaging projects from activity management POV.

Lead claim substantiation with agencies and drive product differentiation from consumer lens.