Digital Marketing Manager

Job description

We are looking for a Digital Marketing Manager who will be responsible for the daytoday management of all digital marketing operations overseeing campaign development and implementation covering paid media SEO social media email and marketing fulfilment in support of internal and external customers.

Responsibilities

Developing and implementing comprehensive digital marketing programs across all digital channels including web SEO/SEM database marketing email social media and display advertising campaigns in line with brand plans and business priorities.

Work collaboratively with the content marketing team to manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts whitepapers ebooks reports webinars infographics etc.).

Planning and controlling the digital marketing budget and spending by allocating budgets to different channels.

Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio

Drive new leads and marketingqualified leads by converting site traffic through callstoaction landing pages and lead generation content (including lead nurturing).

Utilize the strong analytical ability to evaluate endtoend customer experience across multiple channels and user touchpoints.

Job Requirements

56 years of Digital Marketing experience with experience in Inbound Marketing

Working for a B2B SaaS company or performance marketing agency is a plus

Knowledge of SEO – Keyword planner Keyword analysis Competitor analysis report tools

Handson experience on SEO tools such as Google Analytics Search Console Google Tag Manager Semrush Yoast SEO etc.

Proficiency in marketing automation and Wordpress handson experience is a plus.

Core understanding of conversions tracking and attribution modelling including pixel/tags creations& conversion setting.

Skills

SEO, social media, Digital Marketing