Senior Marketing Business Analyst

Working within Epsilons PeopleCloud Customer platform the Senior Marketing Business Analyst will contribute to produce and manage client deliverables relative to our multichannel marketing engagements serving as a liaison between client and internal technical delivery teams. The Senior Marketing BA will work closely with account team leads to ensure accurate and timely delivery of medium to high complexity account deliverables with a focus on defining new campaigns/reports/ analysis and executing existing client campaigns and reports.

What youll do as a CRM Senior Marketing Business Analyst:

• Create campaign business requirement documents based on client discovery/ intake
• Follow SDLC to build multichannel marketing campaigns create functional specs build complex campaign flowcharts/ workflows conduct unit/ end to end testing and deployment of the campaigns
• Build waterfall and adhoc reports based on business requirements
• Proactively work to improve delivery quality repeatability and ontime delivery of campaigns
• Ability to have effective client meetings understand deliverables and drive successful outcomes
• Help in developing and implementing best practices standards methodologies etc. around campaign processes & automation

• 5 years of relevant experience
• Understanding of CRM solutions marketing concepts and marketing channels like direct mail email mobile etc.
• Experience in the execution of highcomplexity multichannel marketing programs across multiple domains/ industries like healthcare retail banking financial services etc.
• Handson working experience on marketing automation tools like Salesforce Marketing Cloud (SFMC) or HCL UNICA Campaign or Adobe Campaign
• Good at understanding analyzing and interpreting campaign data output
• Experience translating business campaign strategy into business requirement document functional specifications creating and executing test plans
• Good understanding of data warehouse and data mart concepts
• Expert SQL skills and ability to write queries for data manipulation
• Ability to write HTML and JavaScript (preferred)
• Detailoriented ability to multitask prioritize and quickly change priorities
• Organizational and interpersonal skills
• Good time management
• Excellent written and verbal communication skills