Marketing and Branding Expert
Posted on :
16-07-2024
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1 Vacancy
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Job Description
Job Title: Marketing and Branding Expert
About us:
Barak and Brazos Engineering LLP prides itself on providing Premium Engineering Services to clients across the US and Europe setting the benchmark for excellence. Join our team and become recognized where your skills are appreciated and your opinions respected. Discover the difference of working for a company dedicated to nurturing a positive and inclusive workplace.
About the role:
We are seeking a fulltime dynamic and experienced Marketing and Branding Expert to join our team. You will be responsible for developing and executing successful marketing strategies shaping our brand identity managing our brand reputation and driving business growth. You will work collaboratively with crossdepartmental teams to produce effective strategies that resonate with our target audience which is not limited to our clients and potential employees.
Requirements
Basic Qualifications:
- Bachelor s degree in Marketing Business Journalism or related field (MBA in Marketing is preferred).
- 68 years of relevant experience with a proven track record of successfully leading and managing highperforming marketing teams (within the tech industry is preferred).
- Leadership experience in BusinesstoBusiness marketing leading teams to deliver results in crossfunctional or crossteam projects.
- Understanding of marketing principles and tactics current marketing trends and best practices.
- Excellent Communication and Interpersonal skills.
- Analytical mindset with the ability to interpret data and make strategic recommendations.
- Passion for building and developing brands.
Responsibilities:
- Develop and implement marketing and branding strategies that are derived from data insights aligned with company objectives.
- Lead the marketing team in creating and executing integrated marketing campaigns across all channels (digital social media content marketing public relations etc.).
- Lead and mentor the marketing team fostering a culture of creativity collaboration and innovation.
- Oversee brand development and management ensuring brand consistency across all marketing materials and touchpoints.
- Proficiency in managing and growing the company s presence on social media platforms such as LinkedIn Twitter and industry specific forums. Ability to craft compelling posts that resonates with the target audience.
- Collaborate with crossfunctional teams such as business development project development technical etc. to ensure alignment of marketing efforts with overall business objectives.
- Demonstrated ability to link marketing activities to business outcomes and return on investment (ROI) ensuring that all efforts contribute to the company s growth and visibility.
- Monitor and analyze key performance indicators to measure the success of marketing and branding strategies.
- Strong understanding of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to ensure content is optimized for search engines and can drive organic traffic.
Benefits
What we offer:
- Competitive SalaryHigher than market standards.
- Flexible work time and leave policies.
- Health Insurance for you and your loved ones.
Why join us:
- Highly ambitious team members and great company culture that fosters personal/professional growth.
- Work in an environment that fosters growth learning and career development.
- Engage in exciting projects that challenge your skills and expand your expertise.
Basic Qualifications: Bachelor s degree in Marketing, Business, Journalism, or related field (MBA in Marketing is preferred). 6-8 years of relevant experience, with a proven track record of successfully leading and managing high-performing marketing teams (within the tech industry is preferred). Leadership experience in Business-to-Business marketing, leading teams to deliver results in cross-functional or cross-team projects. Understanding of marketing principles and tactics, current marketing trends and best practices. Excellent Communication and Interpersonal skills. Analytical mindset with the ability to interpret data and make strategic recommendations. Passion for building and developing brands. Responsibilities: Develop and implement marketing and branding strategies that are derived from data insights aligned with company objectives. Lead the marketing team in creating and executing integrated marketing campaigns across all channels (digital, social media, content marketing, public relations, etc.). Lead and mentor the marketing team, fostering a culture of creativity, collaboration, and innovation. Oversee brand development and management, ensuring brand consistency across all marketing materials and touchpoints. Proficiency in managing and growing the company s presence on social media platforms such as LinkedIn, Twitter, and industry specific forums. Ability to craft compelling posts that resonates with the target audience. Collaborate with cross-functional teams such as business development, project development, technical etc. to ensure alignment of marketing efforts with overall business objectives. Demonstrated ability to link marketing activities to business outcomes and return on investment (ROI), ensuring that all efforts contribute to the company s growth and visibility. Monitor and analyze key performance indicators to measure the success of marketing and branding strategies. Strong understanding of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to ensure content is optimized for search engines and can drive organic traffic.
Employment Type
Full Time
Key Skills
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