Marketing Manager and Ads Specialist

Role Description

This is a full-time on-site role for a Marketing Manager and Ads Specialist at MSG located in Amman. The Marketing Manager and Ads Specialist will be responsible for day-to-day tasks related to content creation, social media management, and production. They will also be responsible for managing advertising campaigns and analyzing their performance.

Academic Qualifications :

• Bachelor's degree in Marketing, Business Administration, or a related field.

Work Experience :

• Minimum of 4 years of experience in managing Google Ads and Meta Ads (Facebook and Instagram) campaigns.
• Proven experience in developing and implementing digital marketing strategies.
• Managing advertising budgets and achieving effective return on investment (ROI).

Technical Skills:

• Proficiency with campaign management tools such as Google Ads Manager and Meta Business Suite.
• Advanced knowledge of using data analysis tools like Google Analytics.
• Experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
• Familiarity with advertising on other digital platforms (LinkedIn).

Soft Skills:

• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Strong organizational and project management skills.

Responsibilities:

• Develop, implement, and manage marketing campaigns that promote the company and its products or services.
• Enhance brand awareness within the digital space as well as drive website traffic and acquire leads/customers.
• Evaluate the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Collaborate with internal teams to create landing pages and optimize the user experience.