Develop and implement comprehensive marketing plans to promote the hotel's offerings, including accommodations, dining, spa, and events, ensuring alignment with brand objectives.
Manage digital marketing campaigns across various platforms (social media, email, PPC) to increase brand awareness and drive direct bookings.
Oversee the creation of engaging content for digital and print collateral, including website, social media, brochures, and newsletters.
Build and maintain media relations, ensuring positive coverage and managing press releases, media inquiries, and crisis communications.
Collaborate with internal teams (Sales, Revenue Management, Operations) to support sales efforts and maximize revenue through integrated marketing initiatives.
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