Chief Manager - Performance Marketing

About Client:

Our client is a distinguished financial services organization offering lending solutions for various consumer and business requirements. Their commitment to customer satisfaction and innovation makes them a trusted partner. They maintain a robust presence in urban and rural regions driving economic development.

a) Performance Marketing Strategy & Execution:

• Develop and implement a comprehensive performance marketing strategy aligned with the overall business goals and objectives of the NBFC.
• Identify and prioritize the most effective digital marketing channels for lead generation such as Search Engine Marketing (SEM) Search Engine Optimization (SEO) with a conversion focus Social Media Marketing (SMM) focused on lead acquisition Paid Advertising (PPC Display) and Email Marketing nurturing campaigns.
• Lead the selection negotiation and management of digital marketing agencies and vendors specializing in performance marketing channels.
• Oversee campaign budgeting allocation and optimization across all channels based on performance data and return on investment (ROI).
• Implement A/B testing methodologies and utilize data analytics to continuously optimize campaign performance and maximize lead generation.
• Track and measure key performance indicators (KPIs) such as costperlead (CPL) lead quality and conversion rates to ensure campaign effectiveness and ROI.
• Stay updated on the latest performance marketing trends tools and technologies within the NBFC space.

b) Lead Management & Conversion Optimization:

• Develop and implement a datadriven lead management strategy to ensure efficient lead nurturing and conversion into paying customers.
• Work closely with the sales team to understand their needs and ensure a seamless lead handover process.
• Analyze website traffic data and user behavior to identify areas for improvement and optimize the conversion funnel for better lead generation.
• Implement conversion rate optimization (CRO) strategies on the NBFCs website to enhance lead capture and conversion rates.
• Digital Business Projects & Growth Initiatives
• Champion and lead digital business projects that support lead generation customer acquisition and overall business growth objectives.
• Identify and implement new performance marketing channels and tactics to stay ahead of the curve and maximize lead generation potential.
• Research and analyze market trends to develop innovative digital marketing strategies and campaigns that differentiate the NBFC in the competitive landscape.

c) Analytics:

• Demand Generation from Digital Campaigns: Prospects
• Social Media: Campaigns Reach Relevance
• Digital Media: Campaigns Share of Voice
• Website: Traffic Reach Ranking and Keyword authority

d) Functional Competencies:

• Working knowledge Website Management Content Management SEO SEM
• Working knowledge of social media ORM Campaign Management Lead Management Online Customer Care GDN
• Mobility Experience / development of mobile sites / Apps
• Agency Management
• Media Planning Skills Analytical Skills etc.

Qualifications: MBA Marketing (preferred Tier II or III B School)

Experience: 10 years exp in Digital Marketing with a focus on performance marketing/ content strategy/campaign management along with team handling experience

Remote Work :

No