About Client:
Our client is a distinguished financial services organization offering lending solutions for various consumer and business requirements. Their commitment to customer satisfaction and innovation makes them a trusted partner. They maintain a robust presence in urban and rural regions driving economic development.
a) Performance Marketing Strategy & Execution:
- Develop and implement a comprehensive performance marketing strategy aligned with the overall business goals and objectives of the NBFC.
- Identify and prioritize the most effective digital marketing channels for lead generation such as Search Engine Marketing (SEM) Search Engine Optimization (SEO) with a conversion focus Social Media Marketing (SMM) focused on lead acquisition Paid Advertising (PPC Display) and Email Marketing nurturing campaigns.
- Lead the selection negotiation and management of digital marketing agencies and vendors specializing in performance marketing channels.
- Oversee campaign budgeting allocation and optimization across all channels based on performance data and return on investment (ROI).
- Implement A/B testing methodologies and utilize data analytics to continuously optimize campaign performance and maximize lead generation.
- Track and measure key performance indicators (KPIs) such as costperlead (CPL) lead quality and conversion rates to ensure campaign effectiveness and ROI.
- Stay updated on the latest performance marketing trends tools and technologies within the NBFC space.
b) Lead Management & Conversion Optimization:
- Develop and implement a datadriven lead management strategy to ensure efficient lead nurturing and conversion into paying customers.
- Work closely with the sales team to understand their needs and ensure a seamless lead handover process.
- Analyze website traffic data and user behavior to identify areas for improvement and optimize the conversion funnel for better lead generation.
- Implement conversion rate optimization (CRO) strategies on the NBFCs website to enhance lead capture and conversion rates.
- Digital Business Projects & Growth Initiatives
- Champion and lead digital business projects that support lead generation customer acquisition and overall business growth objectives.
- Identify and implement new performance marketing channels and tactics to stay ahead of the curve and maximize lead generation potential.
- Research and analyze market trends to develop innovative digital marketing strategies and campaigns that differentiate the NBFC in the competitive landscape.
c) Analytics:
- Demand Generation from Digital Campaigns: Prospects
- Social Media: Campaigns Reach Relevance
- Digital Media: Campaigns Share of Voice
- Website: Traffic Reach Ranking and Keyword authority
d) Functional Competencies:
- Working knowledge Website Management Content Management SEO SEM
- Working knowledge of social media ORM Campaign Management Lead Management Online Customer Care GDN
- Mobility Experience / development of mobile sites / Apps
- Agency Management
- Media Planning Skills Analytical Skills etc.
Qualifications: MBA Marketing (preferred Tier II or III B School)
Experience: 10 years exp in Digital Marketing with a focus on performance marketing/ content strategy/campaign management along with team handling experience
Remote Work :
No