Brand Manager
Brand Manager
Posted on :
05-07-2024
Employer Active
1 Vacancy
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Job Description
Job Type
An Evergreen Role is an advertisement for positions that are hired for throughout the year. It is a way for Brightermonday Kenya to build a database of qualified interested individuals for a particular job function so that when there is a need to fill that type of role the hiring process will be faster.
By applying to an Evergreen Role you are expressing your interest in a particular job function. In addition to submitting your resume to an Evergreen Role we encourage you to create a job profile and a job alert to be notified when positions in your areas of interest become available.
Role Summary
The role holder will utilize a thorough understanding of the consumer and competitor environment to develop compelling brand strategies aligned to
group brand strategies.
Responsibilities
- Implement brand strategy to grow and sustain brand performance and profitability
- Monitor control and report brand performance through brands health indicators (Net Sales Gross Margin Marketing Contribution) and key
consumer KPIs (market share awareness trial attribute rating etc.) providing solutions to shortfalls - Support the management of the New Product Development process for the brand in the Commercial Business Unit.
- Support and monitor the implementation of pricing policy for products within the brand portfolio in the Commercial Business Unit
- Support the development & execution of approved brand Media and consumer plan within guidelines
- Understand & apply relevant external environment factors including consumer insights competitor activity and other
- Commercial Business Unit activity (networks).
- Support Product Life Cycle Management including demand forecasting and minimizing residuals.
- Effective execution of Trade Marketing plans
- Participate actively in companywide initiatives as required
Requirements
Qualifications
- Bachelor s Degree from any relevant field
- 5 years demonstrated experience in Brand Management and Brand Building
- Professional Qualification in Marketing is desirable
- Experience handling the beauty category is preferred.
- Analytical skills are critical.
- Good exposure to PnL management.
- IT savvy including the use of MS Office Suite of Applications
- Insight generation
- Competition Analysis
- Brand Activation
- Leadership and agility
Benefits
Employment Type
Full Time
Key Skills
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