Senior Sales and Marketing Specialist

Key task and responsibilities:

Managing all brand communications through online and offline channels delivering standalone projects and integrated campaigns tracking online and offline activities and delivering direct marketing through email and direct marketing

Strategic planning and delivery of all marketing activities in collaboration with the ESG Rec team members

Working with the leadership team to set and manage timely achievement of specific and tangible marketing targets to achieve business aims

Ensuring all marketing material has been proofread to a high standard prior to going live or to print

Website

Support continuous development execution and delivery of company s digital/online marketing strategy through company website

Input into planning and budgets

Track own website and other digital platform performance and Return on Investment

Proactive activity to deliver Search Engine optimisation

Ongoing improvement of website design usability content and conversion points

To identify new technologies and explore new developments in the digital landscape in order to deliver communication and business objectives in most effective manner

Direct Marketing and Digital media

To regularly post digital media on appropriate platforms including LinkedIn to raise brand awareness and support customer and candidate acquisition

Editing and production of media and copy to establish ESG Rec and a Key Opinion Leader in the ESG Recruitment sector

To manage effective targeted direct mail and email campaigns through scheduling optimum segmentation and tracking

To provide realtime leads to consultants through email video social media and other platforms

To build the online community through identified social media channels ensuring a consistent message to external parties and driving applications and business to ESG Rec

To ensure engagement of internal staff to provide a consistent message and communication with the online community

To deliver state of the art novel and innovative social media initiatives to drive applications and engagement from the online community Budgets and monitoring

Tracking and strategic input

To collate manage and review ROI of all marketing activities and associated budgets on an ongoing basis reporting to the leadership team monthly on marketing performance. Leading to the suggestion of future plans

To review the performance of all sites and for campaign reporting to ensure that revenue and costs per acquisition are managed and to ensure delivery of ROI

Other

Organisation management promotion and coordination of industryspecific events and conferences

Develop and maintain a system for monitoring competitor activity and product offerings to feed back to the Leadership team

Copy writing of marketing material to high standard of English usage and using appropriate journalistic style

To conduct regular relevant surveys with clients and candidates

Sales / Lead generation

Identification of qualified leads to support an efficient sales funnel

Inputting qualified prospect data into Recruitment CRM

Daily lead summary for Sales function to act upon

Direct client contact by phone email and or direct messaging to facilitate the introduction of the sales and delivery function

Relationship with others

Regular presentation of marketing initiatives to the leadership team in order to agree actions present progress options and provide updates on projects.

Participation in weekly teleconference

To maintain highly visible role with all internal stakeholders in order to ensure their engagement and buyin to marketing activities

Working in close collaboration with staff members to support marketing activities including but not limited to email campaigns job optimisation and video editing.

Requirements

• Qualification or previous experience in Digital Marketing
  
• 36 years experience
  
• Solid understanding of online and offline marketing strategies and techniques
  
• Computer literate
  
• Outstanding written communication skills including professional level proofreading
  
• Excellent communication skills including ability to modify communication style to suit situations
  
• Able to listen actively ask questions clarify points to check understanding
  
• Prioritises objectives to make best use of time and resources
  
• Takes personal responsibility for completion of tasks/projects within set timeframes
  
• Detail conscious and a strong completer/finisher
  
• Computer literate in Word Excel and other platforms as required
  
• Proactive in approach and achievement orientated
  
• Able to work on own initiative with limited supervision