Growth Strategist

Marketing Leverage

• Set up workflows to organize the team to work effectively together - including but not limited to copywriters, digital designers, and video editors to achieve new breakthroughs.
• Explore new tools methodically both in terms of evergreen marketing principles and softwares to create new breakthroughs - this can include but is not limited to AI tools, new concepts, storytelling formats, direct response copywriting frameworks and principles, and more.
• Focus on the bottlenecks relentlessly to achieve new breakthroughs - avoid being pigeonholed in either ads or media buying, without investing efforts to improve other components such as pricing, offer, positioning, checkouts and upsells.

Team Management

• Train media buyers to align media buying practices (e.g. for ASC campaigns)
• Train media buyers to make use of tools such as Supermetrics to empower them to become more effective implementers
• Coach media buyers on how to allocate their time, improve their media buying skills, and other areas where you have a higher level of expertise than them
• Coach relevant team members on higher-level thinking skills
• Collaborate effectively with relevant team members

Performance Analysis & Optimization

• Apply data analytical thinking skills like metric pairs and systems thinking to diagnose the real problems correctly.
• Utilize data and analytics tools like Facebook Ads dashboard, Meta Analytics, Microsoft Clarity, and 3rd party tools like Hyros, and Varos to monitor campaign performance, identify trends, and extract actionable insights.
• Use these insights to make data-driven iterations in any performance lever.