Technical Content Marketing Specialist

Content Creation and Strategy:

• Develop and write high-quality blogs focused on the company's product features, ensuring a deep technical focus that communicates complex concepts clearly.
• Craft engaging and informative tweet threads for technical product launches, enhancing visibility and engagement on social media platforms.
• Help develop a scalable content marketing framework to streamline and expand content production and distribution efforts.
• Act as a content expert with a robust understanding of the tech stack, or demonstrate the ability to quickly learn and find necessary information to create accurate content.
• Produce various content forms, including blogs, case studies, FAQs, and user guides, to support marketing and product initiatives.
  

Collaboration and Coordination:

• Work closely with the product and marketing teams to support high-impact campaigns, ensuring that content aligns with business goals and brand messaging.
• Collaborate with engineering and design teams to translate technical details into accessible and compelling content.
• Maintain a content calendar to ensure consistent delivery and engagement across all platforms, coordinating with internal teams for seamless execution.
  

Content Management:

• Coordinate with cross-functional teams, including sales and legal, to ensure brand consistency and accuracy across all content touchpoints.
• Stay up-to-date with industry trends and advancements to keep content relevant, innovative, and reflective of the latest developments in the Web3 space.
• Edit and revise content based on feedback from stakeholders and analytics data, continuously improving the quality and effectiveness of the content.
  

What Success Looks Like:

• Effective Content Strategy: You have developed and executed a high-impact content strategy that drives engagement and educates the target audience about the company's products.
• High-Quality Content: Your blogs, tweet threads, and other content forms consistently communicate complex technical concepts clearly and accurately, contributing to increased brand awareness and thought leadership.
• Seamless Collaboration: You work effectively with cross-functional teams to ensure content is aligned with business goals and brand messaging, resulting in cohesive and impactful campaigns.
• Continuous Improvement: You regularly update and refine content based on industry trends, stakeholder feedback, and analytics data, ensuring the content remains relevant and effective.