Digital Marketing Manager for a Sweden based company - Gurugram

Key responsibilities include: Strategize and develop digital marketing brand positioning for the company Work on the editorial to develop the right content for growth and focus on Marcom/ PR Marketing Analytics Analyze & manage the performance of marketing channels via Analytical tools and thus develop strategies for the continuous improvement. Spearhead the use of AI Tools for marketing excellence and operations Develop & leverage the AI capabilities for marketing within the India Organization Research competition investigate benchmarks and provide suggestions for improvement Creating campaigns from ideation phase budgeting to final roll out and along with defined campaign metrics Actively participate at workshops conferences exhibition and Road Shows Develop and drive media outreach campaigns building relationships with local media influencers to increase media presence and build top of mind brand awareness and preference for branded solutions. Responsible to Design build and maintain social media presence Develop awareness plans to drive user engagement with the brands. Maintain a thorough understanding of the competitive landscape and markets. Being able to do proper market sizing (TAM / PAM) for different business segments. Development of Product and Service campaign planning and execution process Optimize and explore available channels (digital and print) to gain exposure for product updates Create core positioning and messaging content to support a customer centric buying process Drive new product launches and gotomarket plans for all products including positioning and messaging sales enablement communications and lead generation Develop differentiated product positioning and messaging that can be translated into key messages for a variety of audiences including customers partners media industry analysts Ensure execution is based on budget and in line with approved global marketing initiatives Maintain a close relationship with commercial partners to coordinate their marketing activities Key Skills required: Ideal Candidate should come with MBA from a Tier 1 BSchool with 10 years Experience in creating and executing Performance Marketing (which includes Digital marketing) and a strong understanding of BTL and strong with AI tools Has exposure in various subdomains of marketing Brand creative & content insights and analytics consumer journey/exp management events & activation Lead gen/growth and communication. Comfort with Startup operating model to build the function for a Product B2B technology conglomerate