Marketing/Branding manager needed for a School in Coimbatore.
JOB RESPONSIBILITIES
- Will be responsible for handling the complete communication ecosystem of the school and driving the brand messaging through various online/offline channels.
- Ensure the School s USP is strongly reflected across various communication touchpoints.
- Creation Management and regular updating of content events and updates across School Website.
- Creating and posting of content on school s social media handles to drive high engagement rate and reach.
- Managing Press Releases and building media relations in the local market.
- Managing the online brand reputation for the school through review generation & management.
- Writing regular blogs that can help drive brand interest and SEO rankings.
- Handling all school internal communications in the form of principal updates monthly newsletter and other parent related communications.
- Creating new marketing collaterals (Brochures Posters emailers etc..) that can be used by marketing teams to support in various stages of customer buying cycle.
- Managing Brand s Visual Identity across various touchpoints to ensure consistency in brand communications.
- Working with agencies to help create new campaigns and strategies that can help drive admissions for the school.
- Coordinating with vendors to create a repository of brand images and videos over time for marketing.
IDEAL CANDIDATE PROFILE
- 3 to 4 Years of Minimum work experience in related field of communication branding and marketing.
- Strong content writing skills and experience of handling brand social media handles independently in previous roles.
- Good understanding of the digital marketing domain and various performance measurement analytics involved.
- Experience in writing press releases and managing PR distribution & media relations.
- Good understanding of branding and prior experience of working with designers or agencies to develop creative collaterals.
Writing blogs and newsletters, handling social media, marketing