Affiliate Partnerships Manager - CLO

Collinson is the global privatelyowned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide marketleading airport experiences loyalty and customer engagement and insurance solutions for over 400 million consumers.

This role is for Valuedynamx (a Collinson company). They help travel loyalty programmes financial institutions merchants and retailers drive higher commercial growth by connecting them with the right partners while incentivising customer spend and engagement through points earning and redemption purchases delivering tailored offers and rewards across a wide range of categories.

Valuedynamx has a number of purchase reward solutions in the market including:

• SmartEarn has a strong position in the online earn market and is based on a Merchant Funded / Performance Marketing model. Clients include Virgin Atlantic British Airways MasterCard Aer Lingus and a growing list of leading travel loyalty and financial services partners.
• SmartLink is an emerging and strategically important proposition that facilitates the tracking and delivery of on and offline Card Linked Offers providing a range of unique and expanding customer engagement opportunities globally
• SmartRedeem Store has a strengthening position as fullservice ecommerce marketplace for points redemption transactions across a broad range of product categories
• SmartRedeem Travel offers a comprehensive online travel redemption solution providing access to real time hotel flight and destination activities

Purpose of the job

Collinson require a dedicated resource to manage and maximize our Card Linked Offers (CLO) merchant partnerships which are aligned to value propositions based on client opportunities and communication strategies. The role will work closely with our existing CLO Merchant Acqusition Manager to help onboard new merchants and optimise existing relationships. The strategy will be developed and agreed with the Head of Retail Partnerships and the relevant client teams based on local market insight and recommendations made by this role. The role will also be expected to perform operational and content management tasks and ensure brand alignment and sign off within campaign timelines with the ability to prioritise and manage multiple deadlines across parties.

The role suits an ambitious person with the ability to communicate efficiently and effectively with the existing Retail Partnerships team to align global product strategy and provide support for an increasing client base in UK IE and EU. Experience of working directly within affiliate / performance marketing channels is essential with demonstratable examples of managing and executing campaigns at merchant network or affiliate roles previously.

Key Responsibilities

• Responsible for the management of our CLO merchant partners in UK IE and EU
• Optimising our CLO merchant offers to deliver against the strategic objectives and commercial requirements of our client programmes and campaigns
• Manage and develop key strategic relationships with external CLO providers and our direct partners
• Reporting and monitoring of merchant budgets to maintain existing merchant portfolio
• Developing and delivering a value story to obtain approval from existing merchants for any new client/publishers
• Support the onboarding of new merchnts onto our SmartLink system
• Play a key role in supporting overall merchant acqusition through Merchant and Network relationships to assist in the continued expansion of this channel and proposition with local market conditions and opportunities
• Executing and support with planning of retail & client campaign calendars using your knowledge and experience along performance data merchant insights seasonality
• Develop and build client relationships with relevant teams to provide market insight performance analysis and recommendations for future activity
• Owning and developing a merchant value proposition for UK & IE markets based on client base relevant to each region
• Work with the wider Retail Partnerships team to manage merchants and ensure objectives and calendars are aligned and content is delivered to the highest standard possible
• Managing/Supporting merchant content including sourcing imagery and copy from merchant editing where necessary and managing merchant approvals
• Manage/Support promotional content and setting up campaigns using product CMS / Admin tools to agreed campaign timings (nontechnical)
• Producing regular performance reports and case studies for senior managers clients and merchants with clear insight and recommendations for future optimisation
• Supporting operational and support enquiries directly or via clients through to the global operational team ensuring key issues are identified prioritised and escalated where necessary
• When required deputise for other parts of the Retail Partnerships team

Knowledge skills and experience required

• A strategic and proactive retail operator with the ability to be both merchant and client facing to a senior level is needed to represent the product proposition in UK IE and EU.
• Direct and demonstratable experience of working within a affiliate marketing model (Affiliate/Publisher Network and / or Merchant) and general ecommerce / digital marketing knowledge
• Knowledgeable within the Retail industries and/or card linked marketing is desirable
• Proven track record of successfully growing revenue through the development of retail partners
• Commercially oriented with the ability to identify growth opportunities
• Ability to showcase experience of content management and campaign creation
• Strong attention to detail good communication skills and a customer orientated approach are very important
• Technically literate although deep technical expertise not required
• Proficient in Word Excel and PowerPoint

Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour race ethnicity gender identity sexual orientation neurodivergence family status age individuals with disabilities and people from all backgrounds cultures and experiences as we strongly believe this contributes to our ongoing success.

We are focused on continually evolving our purpose driven high performing culture providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Act smarter Do the right thing One team and Be insight led. These help guide everything we do internally in terms of how we think act and interact right through to how we deliver value to our customers and clients.

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