Brand Marketing Manager - LiveSpo

Key Accountabilities

1. Market Research

• Organize market research activities for the brands in charge (planning selecting partners organizing and supervising implementation etc.).
• Monitor and analyze customer and market information by reviewing indicators such as sales market share projected profits pricing and distribution and conduct customer research.
• Analyze sales data to update brand or product portfolios identify new products and eliminate products that do not meet desired performance.

2. Brand/Product Building and Management

• Develop marketing plans implement marketing strategies brand and communication for agreedupon brands and ensure achieving the agreedupon marketing objectives or designated brands.
• Develop marketing plans for current and new products improve current products and enhance packaging quality.
• Plan develop and direct marketing activities for a specific brand or product.
• Implement strategies with crossfunctional teams.
• Manage external marketing partners such as advertising agencies digital marketing companies and production companies.
• Supervise brand content.
• Manage access to brand assets.
• Support the integration of campaigns with brand consistency.

3. New Product Research and Development

• Work closely with departments such as production and R&D to develop packaging and products related to the brand.
• Conduct testing to launch new/improved products.

4. Brand and Trademark Risk Management

• Responsible for detecting forecasting and handling risks of the brands in charge.

5. Other Tasks

• Other duties as assigned.

Key Requirements

• Bachelors degree in Marketing Economics Business Administration or related fields.
• At least 5 years of marketing experience preferably in FMCG pharmaceuticals or healthcare.
• Fluent in Vietnamese; English is a plus but not required.
• Proven success in brand management including developing and executing marketing plans.
• Strong understanding of marketing and business operations in the pharmaceutical industry.
• Excellent skills in marketing especially in planning and project management.
• Strong analytical decisionmaking and influencing skills. Good at communication and presenting ideas.
• Ability to inspire motivate and lead project teams to achieve outstanding results.

Remote Work :

No