Job Title: Group Brand Manager/ Assistant Manager
Location: Mumbai
Experience: 7 years minimum
Are you food obsessed Do you dream about dinner while eating lunch Do you think consumers deserve more from Food Brands in India Are you excited by driving a dynamic high growth businesses and Brand creation We are on the hunt for a Brand creator to continue to build India s Most innovative Food Brand in the Frozen and Chilled space Prasuma.
Why Prasuma
1st Indian Frozen Food Brand to win an International Taste Award!
Committed to creating sensational food using the freshest & finest ingredients.
Innovators and category creators at the cutting edge food technology. Pioneer of the Fresh & Chilled Deli Meats segment in the region.
Over almost 40 years of product and service excellence among top modern retail outlets restaurants and chefs nationwide.
Work culture of mentorship following best practices and freedom to try things that
About you
We need someone with a real eye for detail a passion for exceptional food for building brands and with loads of creativity driven by their own inner fire. A business acumen along with impeccable communication skills will help you succeed.
Key Qualities
Self Starter Entrepreneurial Spirit
Customer Obsession
Attention to detail Execution rigour
Team player Performance focussed
Problem solver Ability to thrive in dynamism
Organizational Skills
Key Responsibilities
Marketing Calendar
New launch Development & Innovation Calendar
Digital Online Offline Launch and Brand Campaigns
Marketing Budgeting & P&L management
Social media accounts across LinkedIn Facebook Instagram etc.
Collaborate with Chefs Influencers and Brands
Drive PR while working closely with a PR agency
Report on key brand metrics on a monthly basis
Design conduct and analyse consumer research and brand health tracking
Study and analyse current trends in market and implement strategies to drive brand sales growth
Brainstorm new growth opportunities
brand marketing,campaigns,business acumen,marketing activation,brand health tracking,fast-moving consumer goods (fmcg),food & beverage