GUCCI Clientelling Manager - Groupe Kering
Summary
Job Family Group Description - Communication & Marketing:
Gathers jobs relating to all areas of communication for every audience and channel. Conveys the image and identity of the brand.
Job Family Description -Marketing:
Proposes and presents our brand products in a creative and innovative way. Reinforces bonds with regular clients, engages new clients and demonstrates internationally how we set fashion trends.
Sub-Job Family Description - CRM:
Understands the tastes and preferences of our clients in order to provide a stellar customer experience. Creates a bond to maintain customer loyalty and brand addiction.
Job Description
Launch and lead the execution of Clienteling initiative in store
- Support the Store management in strengthening a client-centric culture among the team & ensure the full implementation of the Gucci Clienteling program and initiatives
- Ensure the comprehension of the clienteling KPIs, monitor the performances and implement action plans to improve them, focusing especially on the data collection, data quality and client retention
- Coach, train & support each client advisor on the selling floor and through one-to-one sessions: implement & follow a coaching calendar
Retain and develop the existing clients
- Proactively support the Client Advisors in building relationships and gaining customer understanding to promote future visits
- Inspire CAs to implement initiatives personalized on client interests and profile
- Manage and develop VIG clients through personalized development plans
Recruit new clients within and outside of the store
- Monitor and coach Client Advisors on information collection and enrichment: tools usage and related ceremony
- Provide training, motivation and coaching to sales staffs to enhance their clienteling skills, calling techniques, and client service standards
- Develop multi-sourced new client development initiatives/ activities to ensure on-going clienteling activity development in collaboration with local corporate team
Manage One To One appointment (OTO) planning and VIP room (where available)
- Stimulate and assists Client Advisors in preparing, executing and following-up OTO initiatives, coordinates the OTO calendar and monitors results
- Assist Client Advisors when in the preparation of OTO appointments, leveraging on VIP room, visual merchandising, product and hospitality guidelines
Requirements
- 5+ years of Retail experience
- Deep knowledge and understanding of Luxury Business, customers, competitors and products
- Strong customer focus in line with Gucci hospitality culture
- Team/people management
- Problem Solving, Proactivity and Empathy
- Passion for the brand, history and creative culture
- Detail oriented, organized and professional
- Ability to build relationships and encourage colleagues to generate innovative ideas to drive success. Able to motivate, coach and drive others
- Good PowerPoint and Excel skills
- Fluent in English