Marketing Lead

The Marketing Specialist is responsible for developing and implementing demand and lead
generation marketing strategies and tactics in his or her assigned territory. The Country Marketing
Specialist is responsible for various marketing channels such as inbound and web marketing email
marketing social media marketing paid advertising and events.

Marketing Specialist job description

We are looking for a Marketing Specialist to join our team in Bangalore. As the Country Marketing
Lead you will be responsible for developing online and offline marketing strategy for your assigned
territory following the APAC region strategy. You will be reporting to the APAC Marketing Director.

Roles and responsibilities

Country Tactical Planning Build country marketing plan based on global/regional goals and
targets. Develop country tactical marketing operation plan and campaign planning.

Processes and procedures Maintain work process flows by coordinating information and
requirements with related operational departments (head quarter)

Content development Leverage content from global and develop regional/country content
such as case studies application stories videos imagery etc.

PR and Communication develop local media relations opportunities exploration and
countrylevel communication. Manage communication and marketing relations with
business partners customers and channels.

Lead Generation Lead generation planning and execution; tradeshows events emailers
customer programs campaigns.

Data Analysis Funnel and budget management following regional/country needs. Channel
analysis effectivity measurement and demand gen activities adjustment.

Keeping informed of marketing strategies and trends.

Requirements and qualifications
University degree in related field or equivalent of working experience.
4 8 years of experience in a similar role within an international B2B company (AV/UCC/IT
industry is an advantage)
Good knowledge of digital marketing proficient in marketing automation and analytics
features. Ideally prior experience of working on HubSpot.
Experience with organizing local and regional events
Outstanding communicator creative thinker and problemsolving skills
Experience with marketing tools and software Adobe Creative Suite handson experience is
an advantage.