Mid-Level Campaign Execution Professional
Mid-Level Campaign Execution Professional
Posted on :
08-05-2024
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Posted on :
08-05-2024
Job Description
Overview:
Tek Wissen Group is a workforce management provider throughout the USA and many other countries in the world. The client is a San Francisco Californiabased SaaS company that offers a data connectivity platform whose services include data onboarding the transfer of offline data online for marketing purposes. The company has offices in the United States Europe Australia and Asia.
Title: MidLevel Campaign Execution Professional
Location: San Francisco CA 94104
Duration: 6 Months
Job Type: Contract
Work Type: Remote
Summary:
- The Campaign Execution Professional will play a crucial role in driving our marketing initiatives by leveraging Marketo managing data maintaining integration with Salesforce (SFDC) overseeing contractors and ensuring the smooth execution of campaigns.
Responsibilities:
- Campaign Execution: Lead the planning execution and optimization of marketing campaigns using Marketo. This includes creating workflows designing emails setting up landing pages and ensuring timely delivery of campaigns to the target audience.
- Data Enrichment and Management: Manage and optimize our marketing database by implementing data enrichment strategies. This involves data cleansing segmentation and ensuring data accuracy to improve campaign effectiveness and audience targeting.
- Integration Health: Maintain the integration health between Marketo and Salesforce (SFDC). Ensure seamless data flow between the two platforms troubleshoot integration issues and implement necessary updates or changes to improve efficiency.
- Contractor Management: Oversee contractors or external agencies involved in marketing automation activities. Coordinate tasks provide guidance and ensure deliverables align with marketing objectives and standards.
- Lead Routing Management: Manage lead routing processes within Marketo and SFDC to ensure leads are appropriately routed to sales teams or relevant stakeholders. Implement changes as needed to optimize lead management workflows.
- Issue Troubleshooting: Proactively identify and troubleshoot any issues or discrepancies that may arise within Marketo SFDC or related marketing automation tools. Work closely with internal teams or vendors to resolve issues in a timely manner.
Requirements:
- Proven experience (5 years) in marketing automation management with expertise in Marketo (Marketo Certified Expert).
- Indepth understanding of data management principles and experience with CRM platforms particularly Salesforce (SFDC).
- Strong analytical skills and the ability to interpret data to drive marketing insights and decisions.
- Excellent project management skills with the ability to manage multiple campaigns and priorities simultaneously.
- Experience managing contractors or external agencies is preferred.
- Exceptional communication and interpersonal skills with the ability to collaborate effectively with crossfunctional teams.
Mandatory Skills:
- Marketo Certification Marketo Certified Expert
- Lean Data Experience
- Salesforce Experience
Desired Skills:
- Experience managing contractors or external agencies is preferred.
- Exceptional communication and interpersonal skills with the ability to collaborate effectively with crossfunctional teams.
TekWissen Group is an equal opportunity employer supporting workforce diversity.
Employment Type
Full Time
Key Skills
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