Media Buyer
Posted on :
21-06-2024
Employer Active
1 Vacancy
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Job Description
- Collaborate with the marketing team to develop media strategies that align with business objectives and target audience.
- Identify and research target audience demographics, media consumption habits, and market trends to optimize media buying decisions.
- Negotiate and purchase media placements across various channels, including TV, radio, print, digital, and social media.
- Create and manage media schedules and budgets to ensure campaigns are executed effectively and efficiently.
- Monitor and analyze campaign performance using relevant metrics and tools, and provide insights and recommendations for optimization.
- Stay up to date with industry trends, emerging media platforms, and new advertising technologies to maximize campaign effectiveness.
- Build and maintain relationships with media vendors and negotiate favorable rates and placements.
- Collaborate with creative teams to develop compelling ad creatives that resonate with the target audience.
- Ensure compliance with legal and industry regulations and standards.
- Prepare and present reports on campaign performance and ROI to stakeholders.
Employment Type
Full Time
Company Industry
Department / Functional Area
Key Skills
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