We are Looking for Media Buyer ( Search Arbitrage ) specializing in Google Ads plays a crucial role in developing and implementing effective advertising strategies to reach target audiences. This role is essential in maximizing the performance of Google Ads campaigns ensuring optimal return on investment and contributing to the overall marketing and sales objectives of the organization.
Manage and monitor growth by implementing campaign solutions; build campaigns monitor and optimize for performance and work towards marketing objectives.
Manage the implementation tracking and measurement of integrated digital marketing campaigns within the timelines and budgets.
Familiarity with A/B and multivariate experiments.
Should have and previously demonstrated an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines.
Provide creative copy suggestions and graphical ad copies.
Uptodate with the latest trends and best practices in Online Advertising.
Optimize and scale metrics like CPC CPI CPA CTR CPM for all campaigns ad groups and ad sets. Publish daily performance summary report for key metrics.
Religiously track funnel conversion and identify key areas for improvement. Engage with the concerned team to drive engagements and deliver results
Manage mentor & grow the team members to deliver impact
Required Skills and Qualifications (Personality/Attributes/Traits):
A selfstarter and resultsoriented with an ability to be detailoriented without losing track of the big picture
Excellent communication skills with an ability to translate complexity into creative intuitive campaigns
Experience in handling annual performance advertising budgets of upwards of INR 20 L a month is a must
Expert understanding of leading mobile & web analytics tools marketing automation software & advertising technology in general
Excellent analytical organizational project management and time management skills
google ads,media planning,media buying,programmatic media buying,arbitrage