Overview:
The role of a Social Media Manager is essential in our organization as it is responsible for developing and implementing our social media strategy driving engagement and building brand awareness across various platforms. The Social Media Manager plays a crucial role in shaping our online presence and interacting with our audience to ensure a positive brand image.
Key Responsibilities:
- Develop and implement social media strategy to align with business goals
- Create engaging content for posts articles and multimedia
- Analyze and report on social media metrics and adjust strategy accordingly
- Manage social media platforms and schedule regular posts
- Monitor and engage with the online community to maintain a positive brand image
- Collaborate with marketing and sales teams to create social media campaigns
- Stay updated on the latest trends and best practices in social media
- Respond to customer inquiries and comments in a timely manner
- Manage and oversee social media advertising and influencer partnerships
- Collaborate with other departments to ensure brand consistency
- Create and manage social media calendars
- Track and analyze website traffic and social media engagement
- Manage and motivate a social media team
- Stay informed about the companys products and services
- Ensure compliance with company branding and messaging guidelines
Required Qualifications:
- Bachelors degree in Marketing Communications or related field
- Demonstrated experience in social media marketing
- Proven track record of successful social media campaigns
- Proficient in social media management tools such as Hootsuite and Buffer
- Strong written and verbal communication skills
- Excellent understanding of digital marketing and content creation
- Ability to interpret social media analytics and make datadriven decisions
- Experience with community management and customer engagement
- Knowledge of SEO keyword research and Google Analytics
- Ability to manage multiple projects and deadlines effectively
- Creative thinking and problemsolving skills
- Experience with social media advertising and budget management
- Strong leadership and team management skills
- Ability to adapt to the everchanging social media landscape
- Excellent time management and organizational skills
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