AM- Social Media

Leading and growing the Nykaa Beauty and the Nykaa Naturals social media handles.
Background and knowledge of performance tracking of social media a good pulse on the beauty and skincare industry knowledge and trends.
Makeup and skincare enthusiast.
Responsible for growing the online community for the brands via social media.
End to end leading social media campaigns for the brands on the 2 handles.
Team management including grooming of the social media team members and guiding them to structure their daytoday tasks.
Keen interest in wanting to learn how the beauty skincare businesses perform and applying that learning it to the social media handles.
Ensure Format Freshness & Unique Strategy / Approach and high Content Quality.
Complete knowledge of Facebook Instagram (Reels Stories Posts Twitter LinkedIn and other social media best practices.
Ability to identify target audience preferences and build content to meet them.

Keep track of
1. Upcoming influencers
2. Latest trends/challenges on social media
3. Brand campaigns and content calendar
4. Target audience and user behaviour on all social channels