Marketing Manager - Al-Futtaim
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Job Description
Established in the 1930s as a trading business AlFuttaim Group today is one of the most diversified and progressive privately held regional businesses headquartered in Dubai United Arab Emirates. Structured into five operating divisions; automotive financial services real estate retail and healthcare; employing more than 35000 employees across more than 20 countries in the Middle East Asia and Africa AlFuttaim Group partners with over 200 of the worlds most admired and innovative brands. AlFuttaim Groups entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect excellence collaboration and integrity; AlFuttaim Group continues to enrich the lives and aspirations of our customers each and every day
Overview of the role:
This role is responsible for developing implementing and executing a creative marketing strategy to effectively achieve brand campaign objectives sales targets and increase market share through effective media planning in line with respective business strategies. The role will oversee Marketing for Automotive Electronics and Watches division of DOMASCO.
- Define and manage brand positioning to increase brand power for Automotive Electronics and Watches
- Develop advertising campaigns media plan contact strategy including:
o Digital media including website and social media strategy development
o Owned media such as POS local special events for branches
o Brand management encompassing sponsored events national events Ramadan National day Motorsports etc.
o Develop and pilot marketing efficiency monitoring ROI PDCA
o Regular updates on showroom and dealer channel branding requirements
o Monthly marketing reports on activations and results
o Liaise with Blue Rewards to list DOMASCO brands and implement loyalty offerings
o Subsidy management and initiate claims receivable from principal brands
- Define and develop all entity events for internal and external stakeholders including media
- Manage the online product catalogue including product descriptions images pricing and inventory levels
- Implement features and functionalities that improve customer satisfaction such as live chat customer reviews and personalized recommendations
- Lead marketing performance efficiency PDCA
- With a focus on After Sales drive operational direct marketing/ CRM marketing and one to one marketing for cost efficiency and increased retention with development of efficient monitoring of ROI and PDCA
- Track and analyze key performance metrics such as sales data conversation rates traffic and customer behavior
- Support (with the Head of Business) the relation with the OEM (principal) establish close relationship to maximize the partnership to secure Qatar market voice of the customer influence decisions that could affect DOMASCO business
- Leadership skills
- Indepth expertise in Social Media marketing
- Financial acumen and budget management
- Events management
- Attention to detail
- Stakeholder management
- Time management skills
- Excellent written and verbal communication
About the team:
This role will report to the Head of Business and will manage 3 direct reports.
- Bachelors degree in Marketing or Business Administration
- 7 years Marketing experience with 5 years in a similar role
- GCC experience Qatar experience preferred
- Automotive Experience is preferred
- In depth understanding and expertise in all aspects of social media marketing
- Strategic and structured business and marketing understanding
- Data driven outlook with focus on sales results and measurable KPIs
About AlFuttaim Automotive
A major division of the UAEbased AlFuttaim Group of companies AlFuttaim Automotive is an industry leader with presence in 10 countries across the Middle East Asia and Africa.
Our core business activities at AlFuttaim Automotive include distribution manufacturing leasing and aftersales and we are firmly established as the regional representative of some of the worlds most iconic automotive brands: Toyota Lexus Honda Jeep Chrysler Dodge Volvo and RAM.
We are driven by a customercentric approach constantly pushing the boundaries on innovation quality standards and valueadded service across our vast universe of customers right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custommade mobility solutions by delivering nothing less than worldclass omnichannel experiences.
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions from passenger cars to SUVs electric vehicles to highperformance motorbikes commercial vehicles to industrial & construction equipment.
What keeps the company moving forward is a 9000member strong team with inspiring possibilities for growth throughout the career path. This is AlFuttaim Automotive and we empower talent to move forward.
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Employment Type
Full Time
