Conversion Optimization Manager fmd

About dentolo

At dentolo we dont just offer insurance we create tailored solutions for individual customer needs.

Founded in 2015 the Insurtech develops and operates holistic insurance solutions that are affordable understandable and accessible to everyone. In doing so we support our customers with prevention the best customer support and relieve them of the worries about spontaneously arising costs or painful treatments for themselves or their pets.

The dentolo and petolo solutions offer everything from basic to full protection so that our customers and their loved ones are covered in case of emergency and can enjoy a more carefree life. Thanks to indepth discussions with customers teams and market specialists we are able to expand and improve our expertise in the field of dental & pet health on a daily basis to provide an allround service to our customers. The culture of dentolo is based on a shared vision the joy of dynamic processes and courageous actions whereby team spirit and the wishes of our customers always come first.

Become a key member of our marketing and growth team with a focus on all things Conversion Rate Optimization. Your knowledge of CRO and growth strategies will make you the perfect bridge between marketing and product. Dabble in a wide range of projects and support us in growing the most customercentric insurance verticals.

Your responsibilities include:

• Experimentation Strategy: Work closely with the CRO Lead and marketing team to align on strategies and goals own funnel conversion rates and develop optimisation strategies including the A/B testing and conversion funnel research process.
• Analytics and User Journey Optimization: Be on top of conversion funnel performance revise and optimize the customer journey by bringing datadriven insights and results to enable crossfunctional collaboration on solution ideation and implementation.
• Expert Knowledge: Leverage your CRO expertise data insights and user research findings to proactively present results and learnings educate the company to have an optimisation mindset and to find solutions for the right problems.
• CrossFunctional Collaboration: Be a strategic partner and work closely with a myriad of teams from ux research & design content product analytics and paid performance. Ensure optimisation projects and ways of working are welldefined and documented.

What you need to be successful:

• You have min. 1 year of experience in CRO.
• You are an excellent project manager capable of navigating complex issues with various stakeholders.
• You have experience with an A/B testing tool (Optimizely is a plus).
• You have strong quantitative/analytical research skills capable of independently analyzing data and driving optimization strategies.
• You speak fluent English (native German is a big plus).

Nice to have (but not a must):

• You have a basic understanding of UX principles and psychological concepts beneficial for enhancing user experiences and conversion rates in a B2C.
• You have an understanding of tracking mechanisms and how to leverage them for better insights including user segmentation strategies to optimize for different user groups.
• You are familiar with tools like Hotjar or similar tools to gather and analyze quantitative data directly from users.

Why dentolo

• One of Europes fastest growing Insurtechs backed longterm by one of the largest insurance powerhouses worldwide.
• High level of collaboration and autonomy working in a group of international colleagues in a small to medium sized startup with a gettingthingsdone attitude.
• Cuttingedge technologies agile development practices and a productfocused environment that tackles demanding technical and scaling challenges.
• 6th floor office in the heart of Berlin (Mitte/ Prenzlauer Berg) with beautiful views over the city.
• Quarterly team budget for various events you decide :)
• Annual learning budget for your personal development.
• Flexible work arrangements according to your needs.
• Vacation entitlement starting with 28 days in your first year accumulating 1 day with every 2 years of affiliation to the max. 30 days.
• Free dental or pet insurance to experience our products yourself.
• Independent booking of monthly coaching sessions with nilo.health our mental health tool.
• Transportation benefit you can choose between a free Swapfiets bike or a BVG ecoticket (with a dentolo allowance).
• Work up to 60 days from outside of Germany!
• Free choice of a Windows or Mac computer.

Sounds like the perfect job for you
We look forward to receiving your application and getting to know you!

dentolo is an equal opportunity and diversity employer. We strive to create a friendly safe and welcoming environment for all our team members regardless of ethnicity gender gender identity and expression sexual orientation limitations and talents of any kind physical appearance social background marital status age or religion (or lack thereof).

When you apply we focus solely on your experience and motivation. You decide what additional information you want to disclose (photo marital status religion gender nationality etc.). We value and treat all applications equally.

Contact:

Valeriia Vasko

Tech Recruiter