Business Unit Director - Consumer Health
Posted on :
09-10-2024
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1 Vacancy
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Job Description
- Responsible to build the annual strategy and budget while giving a well-defined market direction.
- Managed a customized brand strategies for the company’s products supporting the growth in key markets while aligning with the Corporate Strategy.
- Manage the sales and marketing budget across Egypt allocating key spends to best ROI Opportunities
- Formulate & direct and coordinate brand management and marketing activities & policies to promote products through working alongside with commercial manager.
- Establish key marketing ROI metrics to enhance the effectiveness of programs in each market.
- Analysis of sales forecasts and market sales share, success of marketing campaigns and creating reports through evaluating the financial aspects of product development, such as budgets, expenditures, research & development appropriations in addition to the return-on-investment and profit-loss projections. Working with the commercial team to develop plans ensuring maximum efficiency and impact.
- Validate the efficiency of the developed strategies for the comprehensive portfolio.
- Secure updated customer insights channels in key markets to boost innovation and strategy drivers.
- Ensure balance between the operational and Strategic practices of the commercial team leaders.
- Develop frequent reports regarding the achievement and obstacles to be submitted to the GM.
Employment Type
Full Time
Company Industry
Department / Functional Area
Key Skills
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