ARABIC COPY WRITER

To Succeed In This Role, You Need To

To remain up-to-date with new ideas, techniques and styles (ie art, films, TV programmes, music, fashion, trends etc).

To actively seek inspiration from the external environment to influence creativity.

Understand and appreciate the nature and value their clients brand.

To familiarising themselves with the product and competitor activities in the market.

Proficient in discussing the client's core message and target audience.

Ability to generate lots of fresh, original ideas from a brief.

Liaising with clients and interpreting their briefs;

Working in account teams;

Developing creative ideas and concepts, often in partnership with the art director;

Presenting ideas to colleagues and clients;

Familiarising themselves with their clients’ products and services, the target audience and their competitors’ activities;

Writing clear, persuasive, original copy;

Updating digital media with snappy, timely content;

Proofreading copy to check spelling and grammar;

Amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients;

Overseeing campaigns through the production stage to completion;

Working on several campaigns at once, sometimes under pressure and often to tight deadlines