- Digital Paid Ads Specialist

Position: Digital Ads Specialist
Working Hours: Flexible
Location: Remote LATAM
Type of contract: Independent Contractor.

Requirements:

• Minimum of 3 5 years of relevant experience with paid ads
• Proficiency in Hubspot
• Proven experience managing Google Ads campaigns preferably within the service area business sector.
• Excellent English communication skills.
• Experience in writing SEOdriven content and utilizing tools like seo.ai to optimize content for search.
• Technical proficiency in photo editing and metadata optimization for SEO purposes.
• Strong analytical skills and the ability to interpret data to drive actionable insights.
• Excellent communication and collaboration skills with a keen attention to detail.
• Google Ads certification and other relevant certifications are a plus.

Duties and responsibilities:

• Google Ads Management:
  • Develop and execute comprehensive Google Ads campaigns tailored to the unique needs of service area businesses.
  • Continuously monitor and optimize ad performance to maximize ROI and achieve business objectives.
• Google Local Services / Guaranteed:
  • Utilize Google Local Services to enhance the visibility and credibility of our business within the local community.
  • Optimize campaigns to qualify for the Google Guaranteed program ensuring trust and reliability for potential customers.
• Content Creation and SEO:
  • Collaborate with our content team to write weekly blog articles focusing on relevant topics for our target audience.
  • Utilize SEO tools like seo.ai or similar platforms to optimize blog content for maximum search visibility and engagement.
• Photo Editing and SEO Meta Tags:
  • Utilize technical expertise to edit project photos and optimize them with meta tags for improved SEO performance.
  • Ensure all visual assets align with SEO best practices and contribute to our overall online presence.