Conduct market research to find answers about consumer requirements, habits and trends
Brainstorm and develop ideas for creative marketing campaigns
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
Liaise with external vendors to execute promotional events and campaigns
Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
Maintains relations with customers by organizing and developing specific customer-relations programs and determining company presence at conventions, annual meetings, trade associations, and seminars.
Work with designers to develop creative concepts that are on-brand and align with the company’s marketing goals
Manage the production of marketing materials from start to finish, ensuring that all projects stay on-brand and on-budget
Manage the company’s style guide and ensure that it is up to date
Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
Undertake individual tasks of a marketing plan as assigned
Assist marketing managers in managing integrated marketing campaigns across offline and online tactics
Provide recommendations for future strategic initiatives through competitive and financial analysis
Stay up to date with Market and online trends relevant to the brand for ensuring campaigns and promotions are relevant within each market
Maintain awareness on best practice marketing techniques/tools to achieve successful campaigns and promotions
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