Responsibilities:
- Develop and implement Google Ads strategies to drive traffic generate leads and increase conversions in the domestic market.
- Create and manage Google Ads campaigns including search display and remarketing campaigns.
- Conduct keyword research and selection for optimal campaign performance.
- Write compelling ad copy and create visually appealing ad creatives.
- Monitor campaign performance and optimize campaigns for maximum ROI.
- Conduct A/B testing to improve ad performance and conversion rates.
- Analyse campaign data and provide insights and recommendations for optimization.
- Stay uptodate with the latest trends and best practices in Google Ads and digital marketing.
- Collaborate with internal teams to align Google Ads strategies with overall marketing objectives.
- Provide regular reports on campaign performance and KPIs to stakeholders.
Qualifications:
- Bachelor s degree in Marketing Advertising Business or related field.
- Proven experience managing Google Ads campaigns with a focus on the domestic market.
- Google Ads certification is preferred.
- Strong understanding of Google Ads platform including campaign setup optimisation and reporting.
- Proficiency in Google Analytics and other digital marketing tools.
- Excellent analytical skills with the ability to interpret data and make datadriven decisions.
- Creative thinker with a passion for digital marketing and staying ahead of industry trends.
- Strong communication and collaboration skills.
- Ability to multitask and manage multiple campaigns simultaneously.
- Detailoriented with strong organisational skills.
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