Roles & Responsibility
1. Strategize execute and optimize digital advertising campaigns across Google Ads and Meta Ads
platforms.
2. Conduct comprehensive keyword research craft compelling ad copy and implement A/B testing
to enhance campaign effectiveness.
3. Create compelling ad copy and optimize landing pages to improve conversion rates and achieve
campaign objectives.
4. Analyze campaign data and performance metrics to identify trends insights and opportunities
for optimization.
5. Manage advertising budgets efficiently ensuring maximum ROI and alignment with business
objectives.
6. Collaborate closely with crossfunctional teams including creative analytics and product to
drive integrated marketing initiatives.
7. Deliver regular reports and actionable insights to stakeholders on campaign performance and
key metrics.
8. Plan and manage PPC campaigns across Google Ads social media platforms (such as Facebook
Instagram Twitter LinkedIn) and Amazon Advertising.
9. Monitor campaign performance analyze data and make datadriven adjustments to maximize
ROI.
10. Stay informed about PPC industry trends updates and new advertising features to drive
continuous improvement.
Qualification & Skills
1. Bachelor s degree in Marketing Advertising or a related field.
2. 58 years of demonstrated proficiency in digital marketing with a specialization in performance
marketing and digital advertising.
3. Extensive experience with Google Ads and Meta Ads platforms encompassing campaign setup
optimization and performance analysis.
4. Strong analytical acumen with the ability to derive actionable insights from campaign data.
5. Familiarity with ad tracking and attribution platforms such as Google Analytics and Facebook
Analytics.
6. Capacity to work autonomously and manage multiple projects within a fastpaced environment.
7. Certifications in Google Ads and Meta Ads platforms would be advantageous.
8. Strong project management skills with the ability to prioritize tasks meet deadlines and deliver
results.
9. Effective communication and collaboration skills to work crossfunctionally and coordinate with
internal teams.
10. Continuous learning mindset to stay updated on PPC industry trends and best practices.
If you are a proactive and driven SEO Specialist with a proven track record to deliver results we would
love to hear from you. Join our team and contribute to the growth and success of our online presence
across various platforms.
advertising,ppc,campaigns