Head of Marketing
Posted on :
08-06-2024
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Job Description
Role: Head of Marketing
Location: Mumbai/Bangalore Remote
Responsibilities:
Overall planning and execution of customer acquisition and retention
Collaborate with crossfunctional teams to design and execute marketing initiatives
Develop and maintain public relations with key stakeholders
Handling Performance Marketing activities which include funnel optimizations Google Search Ads/SEM Ad Networks Affiliate Partnerships Ad Fraud Management etc.
Organic user acquisition via ASO (across stores) and SEO
Brand Marketing activities which include Brand Building Digital Media Optimization Content Marketing Influencer Marketing etc.
Shape content & creatives to build & implement performance & brand campaigns
Handling Partnerships & Strategic Alliances of APIled integrations across lending marketplaces.
Qualifications:
Bachelors degree in marketing business or a related field.
Strong understanding of the fintech industry.
Handson experience in building new acquisition channels
815 years of experience. Minimum 5 years in NBFC.
Excellent communication and interpersonal skills
Affinity for data keenness to measure and track metrics
Extensive experience working with marketing tools such as CRMs Campaign management platforms
Benefits of Joining:
Missiondriven and fastpaced entrepreneurial environment
Competitive salary and equity package
A collaborative and flat company culture
Comprehensive private health insurance
Generous vacation policy
Flexible working hours
Weekly team meals and social events (virtual for now!)
Branch Overview:
Branch delivers worldclass financial services to the mobile generation. With offices in the United States Nigeria Kenya and India Branch is a forprofit socially conscious company that uses the power of data science to reduce the cost of delivering financial services in emerging markets. We believe that everyone everywhere deserves fair financial access. The rapid spread of smartphones presents an opportunity for the world s emerging middle class to access banking options and achieve financial flexibility.
Branch s missiondriven team is led by the founder and former CEO of Kiva.org. The company presents a rich opportunity for our team members to drive meaningful growth in rapidly evolving and changing markets. In 2019 Branch announced its Series C and has garnered more than $100M in funding with investments from leading Silicon Valley firms including Andreessen Horowitz Trinity Capital Foundation Capital Visa and the International Finance Corporation (IFC).
We value diversity and are committed to providing an inclusive working environment where human beings of all backgrounds can thrive.
Branch International is an Equal Opportunity Employer. The company does not and will not discriminate in employment on any basis prohibited by applicable law. We re looking for more than just qualifications so if you re unsure that you meet the criteria please do not hesitate to apply!
influencer marketing,seo,retention,funnel optimizations,marketing initiatives,google search ads/sem,data affinity,partnerships,brand marketing,fintech industry knowledge,communication skills,aso,acquisition channels,digital media optimization,customer acquisition,marketing tools knowledge,brand management,api-led integrations,interpersonal skills,performance marketing,ad networks,strategic alliances,digital marketing,affiliate partnerships,content marketing
Employment Type
Full Time
Key Skills
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
