Performance Marketing Manager
Performance Marketing Manager
Posted on :
08-06-2024
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1 Vacancy
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Job Description
Introduction : The importance the average Asian family places on education based on the time and
percentage of income they are willing to spend on it far outweighs its importance in any other part of
the world.
This is clearly been reflected in the growth of the overall higher education market in India.
With GER expected to touch 50% by the year 2035 there seems to be a huge potential opportunity.
Challenges with Higher Education Institutions : In recent years the higher education landscape has
become increasingly competitive as universities and colleges strive to recruit and retain highquality
students. Like many serviceoriented organizations universities are facing an increasingly competitive
environment in which they must find ways to differentiate their institution and tell their story. Increase
in no. of Colleges & Universities (roughly around 900 Universities and 39K HEIs) Increase in Student
intake across all institutions leading to high competition and fight for enrollments.
The problem is
further aggravated with IT Slump and Campus Placements seeing a spiraling downward trend BTECH
which has been the cash cow for HEIs has seen a significant dip with students expecting better
ROI. Various technological and social changes continue to erode the monopoly that universities once
had.
The need for specialised Marketing & Enrollment Services: Adding to the challenges above is the
Digital divide which education institutions have not been prepared for. Despite its vital role marketing is
little understood in Higher Education Institutions (HEI) in India and often perceived as a function by
which the latest prospectus is published and is rarely part of the development of the organizational
strategy. Marketing has never been more competitive and complex than it is today.
With an ever
changing
marketing
landscape
and
evolving
technologies
HEIs
have
challenges
with
inhouse
competencies to handle the current market scenario and also challenged with budget
constraints to build a competent team. Adding to this is the changing behaviour of target audience
different expectations and changing education needs etc.
All this impacting their Overall Student
Enrollments and Increased Cost of Acquisition.
While this is the case with Campus Education Executive Education (targeting Working Professionals)
has its own set of challenges. While the EdTech market is booming in India the need to differentiate
their offering in a cluttered fragmented environment and also justifying value for money has become
paramount.
About us
we are started in the Year 2018 to bridge the gap between Students and Higher Education
Institutions. We are a onestopsolution for all Marketing needs of Higher Education Institutions / Ed
tech Companies.
Our Offering :
Customised Marketing
Solutions
Product Development
Brand Strategy Brand Positioning
Creative Design & Brand Collaterals
Digital Marketing (SEO SEM Content Creation
Lead Generation ORM Social Media)
Customer / Student Engagement
Data Analytics
Setting up base for International Universities in India
Product Offering to HEIs
Website Development & Hosting Mobile Applications
Online Application
CRM
Learning Management System
Other customized Tech Solutions
Where are we Today
Growth Track while has been just 5 years old has carved a niche for itself by providing Customized
Marketing Solutions to 20 Higher Education Institutions. Our list of clients include
Education Institutions : O.P. Jindal Manipal University UPES Mahindra University SRM BML
Munjal University JK Lakshmipath DIT to name a few
Edtech Companies : Eruditus Springboard Embibe Leadschool Edology Hero Vired
Our success comes from the decades of experience the Team brings in having handled multiple
education brands and having been on the client shoes and understanding their needs. Our close to 100%
Client retention over 23 Admission Cycles and 2080% growth in Applications / Enrollments reiterates
this point.
Job Description
The SEM Manager is accountable for successfully managing paid search campaigns for enterpriselevel
clients. This team member works under the direction of the Director Paid Search and in coordination
with a variety of crossfunctional team members.
Responsibilities:
Plan develop and implement SEM strategies.
Execute tests collect and analyse data identify trends and insights in order to achieve maximum
ROI in paid search campaigns
Track report and analyse website analytics and PPC initiatives and campaigns
Manage campaign expenses staying on budget estimating monthly costs and reconciling
discrepancies
Optimise copy and landing pages for paid search engine marketing campaigns
Perform ongoing paid keyword discovery expansion and optimisation
Research and analyse competitor advertising links
Requirements:
Proven SEM experience and success managing PPC campaigns across Google Facebook Yahoo and
Bing
Wellversed in performance marketing conversion and online customer acquisition
Uptodate with the latest trends and best practices in search engine marketing
Indepth experience with bid management tools
Experience with website analytics tools (e.g Google Analytics GTM NetInsight Omniture
WebTrends Etc)
Strong analytical skills and experience generating SEM reports
Familiarity with A/B and multivariate experiments
Working knowledge of HTML CSS and JavaScript development and constraints
Past experience in the education industry is preferable.
orm,netinsight,a/b,css,javascript,html,sem,gtm,seo,webtrends,content creation,sem strategies,google analytics,multivariate experiments,performance marketing,identify trends,paid search,lead generation,sem reports,data analytics,analyse website analytics,paid keyword discovery,managing ppc campaigns,learning management system,paid search campaigns,search engine marketing,changing marketing landscape,optimise copy and landing,collect and analyse data,website development & hosting,experience in the education industry,research and analyse competitor advertising links
Employment Type
Full Time
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