Digital Marketing Manager
Posted on :
08-06-2024
Employer Active
1 Vacancy
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Job Description
JOB ROLE:
As the Digital Marketing Manager at Eduonix youll lead efforts to enhance brand visibility engage our audience and drive conversions through strategic digital marketing initiatives.
RESPONSIBILITIES:
Plan and execute all digital marketing including SEO SEM/SMM EMail Influencer and Affiliate campaigns.
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Solid knowledge of website analytics tools.
Manage PPC campaigns effectively including keyword research ad creation bid management and performance tracking.
Monitor the performance of your PPC campaigns using key metrics such as clickthrough rate (CTR) conversion rate (CVR) cost per click (CPC) and return on ad spend (ROAS).
Identify trends and insights and optimize spend and performance based on the insights.
Experience in setting up and optimizing Google Adwords campaigns.
Strong analytical skills and datadriven thinking.
ATTRIBUTES:
Expertise in managing digital marketing budgets efficiently optimizing spending to achieve maximum ROI and meet revenue targets
Familiarity with artificial intelligence (AI) tools and platforms used in digital marketing.
Proven track record in driving revenue growth through digital marketing initiatives demonstrating the ability to translate strategy into tangible business results.
Proficiency in data analysis and interpretation utilizing tools and metrics to derive actionable insights.
QUALIFICATION & EXPERIENCE:
Bachelors Degree in Marketing Communications Business Administration or any related field.
Candidates should possess a minimum of 5 years to 8 years of relevant experience in digital marketing roles
Minimum 4 years of experience in PPC (SEM/SMM) is mandatory.
Experience in Influencer Marketing Affiliate Marketing is preferred.
digital marketing,campaigns,ppc,influencer,sem,seo,google ads,facebook ads
Employment Type
Full Time
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