Marketing Operations Manager
Posted on :
08-06-2024
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1 Vacancy
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Job Description
Role: Manager Marketing Operations
Department: Brand Marketing
Location: WFO Gurgaon
Reporting to: VP Marketing
Minimum Work Experience: 5 years at a digital ad agency in an account management role
Minimum Educational Qualification: Graduate from an A listed college. (A masters in advertising
or mass communication or an MBA would be preferred)
Job Summary:
We are looking for a dynamic and outcome focussed marketing ops lead to play a pivotal role in
executing brand strategy at Bombay Shaving Company. The candidate will sit at the intersection
of creative category and channel teams and ensure timely delivery of 360 degree brand
campaigns with a strong focus on delivering marketing assets that drive brand preference
among consumers and achieve business goals.
Responsibilities:
Work with category and channel teams to understand business problems and convert
them into sharp insightful and actionable briefs to the creative team
Oversee execution of 360 degree campaigns with consistent messaging across
consumer touch points and media that clearly establish brand positioning and drive
preference
Would drive creative excellence across the board from product packaging to brand films
to digital creatives such as ecommerce product listing pages website content and
performance ads.
Must have a clear view on success metric such as increasing saliency scores in brand
tracks CTR time spent ROAS and creative view completion rates and be responsible
for tracking and reporting data; culling out insights to improve future creative
performance
Be able to execute clutter breaking campaigns that enable go to market for new products
as well as always on campaigns that keep the brand fresh and memorable in consumer
mind
Required skills/traits:
An advertising professional with proven expertise of managing multiple stakeholders in a
client facing account management role
A hustler who thinks out of the box and has a strong bias for action
Ability to take business problems and marry data and insight to create sharp actionable
creative briefs
Should be able to look at the big picture as well as the small details
Ability to monitor and improve aligned marketing success metrics such as CTR
completion rates ad recall etc.
Ability to think of fresh ideas and execute them with creativity clarity and speed.
Manage budgets and vendors with closure of agreements and payouts with finance team
Experience of working in a video/film production house with experience of managing
vendors influencers actors models is desirable
About Bombay Shaving Company:
We at Bombay Shaving Company are on a mission to redefine the consumer experience in
men s hair removal and grooming with a focus to make products and services that are
convenient exciting to use and that enable our users to look their best at all times. We try to
make the workplace fun and work hard to maintain a company culture that is collaborative
empathetic creatively buzzing and conducive for learning. Join us if you are looking to work for
a company with big ambitions that can provide you the opportunity to create meaningful high
impact career defining work.
creative briefs,360 degree campaigns,business goals,management,budget management,creative performance,marketing agency,consumer preference,salience scores,marketing operations,vendor management,marketing assets,brand strategy,campaigns,roas
Employment Type
Full Time
Key Skills
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