Social Media Manager

Overview

Key responsibilities

• Develop and implement social media strategies to increase brand awareness and achieve marketing goals.
• Create engaging and highquality content across various social media platforms including written visual and video content.
• Monitor track and analyze the performance of social media campaigns and provide insights and recommendations for continuous improvement.
• Manage the social media content calendar and ensure timely and consistent posting.
• Foster an active and engaged online community by responding to comments and messages and initiating and moderating conversations.
• Collaborate with the marketing and content teams to align social media strategies with overall marketing objectives.
• Stay updated with the latest social media trends algorithms and best practices to drive innovation and optimize performance.
• Develop and manage social media advertising campaigns and budgets across various platforms.
• Monitor social media metrics and KPIs to evaluate the success of campaigns and identify areas for improvement.
• Respond to customer inquiries and resolve any issues through social media channels in a timely and professional manner.
• Coordinate with external agencies and vendors as needed to execute social media campaigns and initiatives.
• Conduct competitor research and analysis to benchmark performance and identify opportunities for differentiation.
• Collaborate with crossfunctional teams to integrate social media activities into overall marketing plans and initiatives.
• Regularly audit and optimize social media profiles ensuring consistency and brand alignment.

Required qualifications

• Bachelors degree in Marketing Communications or related field.
• Proven work experience as a Social Media Manager or similar role demonstrating successful implementation of social media strategies and campaigns.
• Proficiency in using social media management and analytics tools such as Hootsuite Buffer Google Analytics and social media ad platforms.
• Strong understanding of social media KPIs metrics and analytics to measure and interpret the performance of social media efforts.
• Excellent written and verbal communication skills with the ability to effectively craft compelling content for social media platforms.
• Demonstrated creativity and innovation in developing engaging and shareable social media content.
• Ability to manage multiple projects and priorities in a fastpaced deadlinedriven environment.
• Experience in paid social media advertising and budget management to drive targeted reach and conversions.
• Proficient in using graphic design and photo editing tools for creating visual content.
• Strong problemsolving skills and the ability to adapt to changing trends and technologies in the social media landscape.
• Proven track record of successfully building and engaging online communities across various social media platforms.
• Uptodate knowledge of social media algorithm changes platform features and industry best practices.
• Ability to work collaboratively in a team environment and lead crossfunctional projects and initiatives.
• Understanding of SEO and content optimization to enhance social media visibility and reach.

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