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Responsible for the design implementation and management of customer loyalty programs with marketing sales and customer service teams to create and deliver value to loyal customers such as THEMARI Program.
Key Responsibilities:
Oversee the implementation and daytoday operations of loyalty programs.
Continuously assess and improve the effectiveness of existing.
Analyze customer data to identify trends preferences and areas for improvement.
Develop and execute strategies to increase customer engagement and participation in programs.
Create personalized experiences and rewards that enhance customer satisfaction and loyalty.
Utilize customer analytics and insights to drive decisionmaking and program enhancements.
Monitor key performance indicators (KPIs) to evaluate the success of loyalty programs.
Collaborate with marketing sales customer service and IT teams to ensure seamless program integration and execution.
Coordinate with external partners and vendors to enhance program offerings and customer experience.
Develop and manage communication plans to effectively promote loyalty programs and benefits to customers.
Create engaging content for various channels including email social media and the companys website.
Monitor expenditures and optimize program costs to achieve financial targets.
Identify and mitigate risks associated with loyalty program operations.
Qualifications:
Bachelors degree in marketing Business Administration or a related field. A masters degree is a plus.
Minimum of 35 years of experience in loyalty program management.
Proven track record of designing and managing successful customer loyalty programs
Skills:
Strong analytical skills with the ability to interpret complex data and develop actionable insights.
Excellent communication and interpersonal skills.
Strong project management skills with the ability to manage multiple projects simultaneously.
Remote Work :
No
Full Time