WeChat Marketing Manager

About the job

Job Description

Help at Home is the nation’s leading provider of high-quality support services to seniors and people with disabilities. Our clients need us more than ever to continue living independently in their own homes while staying safe from high-risk facilities. We pride ourselves on establishing the home as the center of health and care coordination, serving our clients as if they are family, and creating Meaningful Moments that make a difference.

This position is responsible for building and maintaining the WeChat marketing initiatives for key U.S. based geographies and demographics

Responsibilities:

• Build / monitor / maintain company business profile on the WeChat platform
• Educate us on WeChat strategies, possibilities, costs, and considerations – Ads, Programs, Influencers, Social Users / Our Employees, Groups, SQ codes, HTML5 campaigns, etc.
• Geographic & Demographic targeting
• Competitor analysis
• Design (content & creative) initial campaigns, define success, and A/B test
• Design workflows to navigate between WeChat, our call to action items (phone, webforms, etc), and salesforce
• Train our local branch participants on what to do in WeChat (and not to do) – how to interact with our business account and leverage their personal accounts