Assistant Manager - Influencer Marketing - SUGAR Cosmetics
Posted on :
30-05-2024
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1 Vacancy
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Job Description
Company Overview:
SUGAR Cosmetics ( confidential ) is Indias fastestgrowing premium cosmetics brand with a product portfolio that has consistently received excellent reviews across its own and partner channels. With a cultfollowing across millennials SUGAR targets 25 to 35yearold women with clutterbreaking products that have rich payoff with its unapologetically bold brand identity. The 7year old company recently secured its Series B funding from marquee investors A91 Partners IndiaQuotient etc. to further accelerate and build an exciting global beauty brand. We are now looking for ambitious driven individuals to join us on this journey and create experiences of a lifetime and our team.
Website: confidential
Position: Assistant Manager Influencer Marketing
Working Days: Monday to Friday
Location : WeWork Chromium Jogeshwari Vikhroli Link Rd Andheri East Mumbai Maharashtra 400076
Company News: Sugar Cosmetics raises $50 million led by L Catterton
Role Deliverables:
- Develop and implement content marketing strategies aligned with overall marketing goals with focus on influencer plans
- Work closely with the content marketing team to ensure growth of the page while keeping brand guidelines in mind.
- Identify target audience and appropriate influencers for campaigns.
- While the focus will be influencer management the candidate will be expected to work on overall content marketing for the brand and will be responsible for follower growth and page hygiene.
- Collaborate with the marketing team to create engaging and effective influencer campaigns.
- Develop campaign briefs guidelines and objectives for influencers.
- Research and identify suitable influencers based on brand values target demographics and industry relevance.
- Manage influencer marketing budgets effectively ensuring optimal allocation for maximum impact.
- Negotiate and finalize contracts with influencers outlining terms deliverables and compensation.
- Track and analyze the performance of influencer campaigns using relevant metrics.
- Provide regular reports to assess the effectiveness of campaigns.
- Optimize influencer marketing strategies based on performance data and insights.
- Implement A/B testing and other optimization techniques.
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