Marketing Manager

Digital Marketing Strategy:

• Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive patient engagement.
• Coordinate with the hospitals leadership team to align marketing strategies with organizational goals.

Social Media Management:

• Manage and create content for social media platforms including YouTube Facebook Instagram (Reels) and Meta.
• Develop and execute social media campaigns to promote hospital services events and health awareness initiatives.
• Monitor and analyze social media performance metrics and adjust strategies as needed.

Content Creation:

• Produce engaging short videos and visual content tailored for different platforms to highlight patient stories hospital facilities and health tips.
• Collaborate with the creative team to ensure content is visually appealing and consistent with the hospitals branding.

Reputation Management:

• Oversee and manage online reviews on Google Reviews and other relevant platforms.
• Respond to patient feedback in a professional manner to enhance the hospitals online reputation.

SEO and SEM:

• Implement SEO strategies to improve the hospitals search engine rankings.
• Manage SEM campaigns to drive targeted traffic to the hospitals website.

Analytics and Reporting:

• Utilize analytics tools to track the performance of digital marketing campaigns.
• Provide regular reports on key metrics and insights to the management team.

Google Maps Optimization:

• Ensure the hospitals Google Maps listing is uptodate and optimized for local search.
• Manage locationbased SEO strategies to increase visibility.