Lead Trade Marketing

Job Role:

• Contribute to the development of trade schemes at central & regional levels across geographies and products
• Review proposed schemes in terms of impact on growth validate outcomes expected and propose scheme modifications as required in consultation with Head Sales
• Compute impact of schemes & promotions on pricing across product categories channels & geographies to avoid potential arbitrage of infiltration across channels & geographies
• Analyse sales trends for providing growth analysis (top line & bottom line) and develop dashboards to be shared with sales & management teams or making decisions related to interventions to be driven in the field through central / regional trade spend budgets
• Generate consumer insights & manage research activities to provide accurate & timely market & competitor information for strategic & operational decisions
• Use channelbased shopper & customer marketing insights & provide trade understanding for marketing to make effective trade schemes & promotions
• Develop shopper / consumer marketing strategy for different categories and geographies based on market intelligence & consumer insights
• Manage budgets across channels & promotion activities & regularly undertake evaluation of various schemes & promotions
• Manage merchandising budgets & ensure production of merchandising material in line with shopper & customer marketing insights
• Consult with & update management for critical decisions updates & inputs
• Groom successors for taking on critical roles in the team for the future
• Manage people development initiatives within the department / function to ensure a capable and motivated workforce

Kunjal Koladiya