Senior CRO Specialist

Sambla Group is a fintech company with a clear goal to make loans better for all. We need you your ambition and your skills on our journey. We have become the fastgrowing fintech company that we are today bridging the gap between borrowers and lenders thanks to all the 300 amazing people who work here.

Our success is the result of the commitment to deliver the best customer journey and consumer finance products in the industry. Our vision is to democratize lending and empower customers to improve their personal finances. Through our well known brands such as Sambla Advisa Rahalaitos Omalaina Rahoitu and DigiFinans we support customers in consolidating and getting the best terms on their loans.

Sambla Group is seeking a talented Senior CRO Specialist to be part of leading our Conversion Rate Optimization efforts and elevate our digital presence. As a key member of our emerging CRO team you will play a crucial role in optimizing our online platforms improving user experiences and driving conversion rates to new heights. You will also have a big impact in defining our optimization process and emerging team of CRO.

The new optimization group sits within the design team that is a part of the Product department at Sambla Group. The team is a group of UX researchers UI designers and design specialists focusing on optimizing the full customer experience in the digital journey.

Responsibilities:

• Develop and execute a comprehensive CRO strategy to enhance user engagement and drive conversion across our digital channels

• Conduct thorough analysis of user behavior employing A/B testing and other experimentation methods to identify opportunities for optimization

• Collaborate with crossfunctional teams including Marketing Design and Development to implement CRO initiatives and improve the overall user journey

• Improve business critical metrics including but but not limited to:

  • Conversion rates in our onboarding flows and self service journey

  • Crosssell rates

  • Opt in rates to e.g. marketing and PSD2 consents

• Utilize strong analytical skills to interpret data from various sources draw insights and make datadriven recommendations

• Lead the optimization of landing pages and user flows in both app and web ensuring alignment with business goals and user needs.

• Build and launch experiments on your own for simple frontend tests and collaborate with Developments teams to design more complicated tests

• Stay abreast of industry trends and emerging technologies integrating best practices to maintain a competitive edge

• Mentor and guide junior team members fostering a culture of continuous learning and development

Qualifications:

• Proven experience as a senior CRO professional with a track record of successfully optimizing conversion rates

• Strong understanding of CRO ways of working and proficiency in CRO methodologies such as:

  • A/B Testing

  • Multivariate Testing

  • Website Analytics

  • Conversion Funnel Analysis

  • Heatmap Analysis

  • Heat meet and ideation brainstorming

• Indepth knowledge of tracking and analytics tools such as Google Analytics Hotjar and GrowthBook to validate tracking and set up A/B testing frameworks

• Basic technical skills including a basic understanding of HTML CSS and JavaScript to enable building simple A/B tests on your own without development support

• Excellent communication skills with the ability to convey complex concepts to both technical and nontechnical stakeholders.

• Leadership and mentoring qualities

• Creative thinking and problemsolving skills to identify barriers to conversion and propose innovative solutions.

• A curious approach to staying updated on industry trends emerging technologies and best practices.

What we offer:

• Business in mind & people at heart we deliver results together and celebrate our achievements.
• A varied and challenging role in a multinational and highly innovative company where we value the development of our employees
• We are strong believers in creating a fun workplace where people enjoy coming to work.
• A friendly culture with openness and respect for one another with the possibility to influence and make a difference on society and peoples everyday lives.